US B2B Brand Marketing Director

About Rokt

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Fanatics, Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands’ End, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that are using Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 Billion. We are expanding rapidly and globally – operating in 14 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With roughly 50% annual growth and vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our eight core values: smart with humility, own the outcomes, force for good, conquer new frontiers, enjoy the ride, raise the bar, communicate with impact, and disagree then commit. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

Rokt is looking for an experienced, strategic, collaborative, and proactive B2B (B2B tech experience required) Brand Marketing leader to join our Marketing Team. The Brand Marketing Director will focus on designing, developing, and implementing marketing programs to accelerate brand awareness, support Rokt’s pipeline growth and elevate our client experience. Impeccable communication skills is a must for this role along with strong project management skills, being detail oriented and deadline driven with a creative mind. This candidate will be Rokt’s brand marketing expert, with a focus on growing awareness for the brand and increasing consideration of Rokt’s products.

Responsibilities

The success of this role will be measured by Rokt’s brand strength being able to be linked to new revenue, i.e closing of key deals in the pipeline.

• Responsible for marketing strategy across all brand touch points to grow awareness and relevancy; as well as customer acquisition and customer retention
• Thought leadership/execution in developing short and long term strategic roadmaps for brand marketing and sponsorship projects
• Creation and implementation of brand experiences in digital and direct channels that engage clients and excite prospects.
• Partner with the business development and customers success team to create bespoke strategies to build and optimize key prospect and client relationships
• Partner with internal brand stakeholders to align 360 brand communication, management, and strategies with the Global team.
• Analytical & data driven to determine gaps and opportunities
• Develop innovative and impactful marketing campaigns inclusive of public relations, events, gifting, content/thought leadership, etc. that effectively reach our target audiences
• Manage and grow brand activations including key sponsorships and events ensuring that Rokt remains highly visible and relevant to our key target audience
• Translate brand strategies into campaign and project briefs that encourage and inform cross-functional collaboration
• Oversee the production and distribution of all marketing materials from regions to the US and vice-versa
• Manage priorities, develop effective processes, and partner with leaders across all levels to drive cross-functional marketing initiatives
• Allocate resources and manage deadlines to ensure marketing campaigns are executed on time and within budget

Requirements

• 7-10 years of experience in B2B tech brand marketing
• Portray a keen interest and ability to push the boundaries in brand marketing by constantly looking for opportunities to improve deliverables, experiences, and desired outcomes
• Proven success in managing multiple projects and campaigns simultaneously while working with tight deadlines
• Possess exceptional leadership skills, being able to move and inspire a cross-functional team and guide it towards a unified objective and with a unified vision
• Energetic, enthusiastic, and able to work in a fast-paced environment while being able to motivated and foster talent
• Ability to unite key colleagues and external partners by gaining trust through demonstrated expertise.
• Digitally savvy, with marketing knowledge across media – digital, social, print, OOH.
• Experience working wi