Marketing Manager

Overview

The Marketing Manager is responsible for executing the overall multichannel marketing strategy for the Global Engagement and Communications department, in partnership with the Director, Marketing & Brand. With direct supervisory duties of two key staff, the Marketing Manager implements high-level strategic campaigns across all external channels from start to finish. The Marketing Manager has superior project management and creative skill with the ability to take a project from conception to completion collaborating with numerous stakeholders. They should also have experience and knowledge in advertising, SEO, SEM, data, channel-specific strategies and content creation. This role proactively brainstorms and moves innovative ideas and fresh strategies forward across digital channels to increase engagement and brand recognition.

The Marketing Manager is detail-oriented with a strategic mindset and excellent decision maker, delivering high quality results to increase brand awareness and donor engagement. The position should be a strong relationship builder with the ability to work with all stakeholders from technical experts to brand influencers. This role also has a keen eye for data, with a demonstrated ability to build strong data capture mechanisms, routine analysis capabilities, and make decisions as a result. The Marketing Manager will spearhead the marketing team’s data dashboard and establish mechanisms for routine review and be able to provide detailed technical information in a clear, simple way that leads to action and demonstrably increased success. They must stay abreast of marketing best practices and innovations in the field, and routinely bring new ideas to the table for marketing efforts.

Responsibilities

Marketing

• Supervise the Marketing Coordinator and Marketing Associate
• Lead the creation and execution of strategic campaigns, including strategic use of stories, videos, social media, photography, infographics, and interactive content to drive engagement among existing and new audiences and build new leads for our marketing funnel
• Provide marketing expertise for developing and furthering the department’s strategic vision, especially as it relates to brand awareness and fundraising
• Analyze and contribute significantly to external messaging, and ensure content is on-brand and high quality for the intended audience, as well as following our strategic content calendar
• Support our global team with best marketing and communications practices
• Identify opportunities and work with our development team to execute digital partnerships with potential brand partners
• Identify opportunities to build Jhpiego’s influencer capabilities and work collaboratively within the GECO team to identify and onboard influencers who can help extend our brand awareness and bring in new audiences
• Provide supervision for our social media efforts and general digital communications efforts for campaigns, especially on paid advertising campaigns
• Proactively develop innovative ideas and fresh strategies for our digital channels, including social, blog, website and email, to increase engagement and brand recognition
• Evaluate new technologies and innovations to improve and optimize marketing team performance

Campaign Execution & Project Management

• Oversee the dissemination across digital channels of long-term integrated campaigns, working with colleagues across the organization to ensure deadline-driven, multichannel campaign success
• Negotiate with stakeholders across the organization to manage competing projects and requests across the organization, right-sizing projects based on marketing strategies and our content calendar
• Work with the Director of Brand and Marketing to support, execute and improve processes for marketing efforts

Data Strategy

• Maintain the department’s digital analytics dashboard and lead routine reviews to make strategic decisions based on successes and failures, especially at the campaign level
• Benchmark, analyze and provide robust insight into ROI of paid advertising campaigns, including helping senior leaders understand the long-term value of the marketing funnel
• Perform market research and data analysis on an ongoing basis and specifically for key marketing campaigns
• Analyze and provide actionable insights on our key audiences for the department
• Work with the web team to analyze search traffic and help direct communications colleagues on appropriate SEO strategies for content

Supervision

• Provides coaching, guidance and mentorship to direct report(s) where needed
• Sets targets and objectives for assigned area and delivers results
• Grows te