Sales Development Strategist

Position Summary

Role and Responsibilities

The Business

Samsung Ads is proud to be at the forefront of redefining advertising in the Advanced TV landscape. Our mission is to help consumers discover relevant content and brands while allowing advertisers to amplify their brand messaging and fully surround the Samsung audience. Powered by deep analytics and industry-leading technology, Samsung Ads is an intuitive audience platform, delivering meaningful experiences to reach the right audience across Smart TVs, mobile, and desktop.

The Opportunity

We seek a skilled sales marketer with expertise in creating compelling ad packages, exclusive bundles and impactful marketing materials that effectively communicate our value proposition to target customers. This role requires a strong understanding of the CTV and digital advertising ecosystem, including programmatic ad buying. Individuals with media planning/agency experience are also encouraged to apply.

As a Sales Development Strategist, you will play a pivotal role in shaping the future of advertising by creating compelling ad packages and supporting marketing materials that resonate with clients and drive business growth. This role is ideal for a creative and strategic thinker who thrives in a fast-paced, data-driven environment. You will collaborate with cross-functional teams to develop innovative packages and ad solutions, enhance the sales toolkit, and ensure consistent excellence across our market presence. The ideal candidate will be a trusted partner to our sales teams, providing tailored resources to meet the diverse needs of our customer base while staying ahead of industry trends and technological advancements.

Job Description:

The Sales Development Strategist will report to the Director of Sales Programs and PMO, and will provide direct support in developing and executing ad packages to bolster sales efforts across NASB (North American Service Business). This role involves developing and executing strategic opportunities to enhance ad product visibility, drive adoption, and achieve revenue goals. A key focus of this role is to create scalable and tailored ad packages that align with customer needs, ensuring they resonate with target audiences, drive engagement, and deliver measurable results.

Responsibilities:

• Create and dissipate sales development and marketing materials, aligning closely with Product Development, Marketing, Insights, and Sales teams to curate innovative offerings, bundles and packages that resonate with key customer segments and moments.
• Express the value proposition and benefits of Samsung Ad’s products, solutions, and audience by strategically weaving this knowledge into all sales collateral including pitch decks, one sheets, and sales playbooks.
• Utilize data-driven insights, emerging trends, and competitive analyses to facilitate an impactful and persuasive selling process in response to evolving customer needs.
• Work with sales teams to ensure that the features, benefits, and value proposition are communicated and understood.
• Drive results by developing sales materials to secure new and incremental business across industry verticals, customer segments, and personas.
• Collect feedback and continuously refine and enhance ad package offerings or materials, to ensure client satisfaction.

Qualifications:

• Experience: Minimum of 4+ years of experience in media planning, B2B marketing, sales development, or similar areas with a strong focus on narrative crafting, packaging, and storytelling for digital advertising.
• Education: Bachelor’s degree in marketing, communications, or a related field.
• Skills:
  • Excellent organizational and project management skills
  • Outstanding PowerPoint design abilities
  • A master at storytelling
  • Strong communication and stakeholder collaboration skills
  • Familiar with third-party insights platforms (e.g., eMarketer, Nielsen, ComScore, etc.)
  • Familiar with Atlassian (Confluence), MediaFly, and other content distribution systems
• Attributes:
  • Creative thinking and problem-solving skills
  • High level of attention to detail
  • Self-motivated and results-oriented
  • Team player with a collaborative mindset
  • Passionate about delivering exceptional customer experiences
  • Ability to work effectively cross-functionally and within matrixed organizations

Preferred Qualifications:

• Extensive experience creating product packages and bundles aligned with seasonal moments, events and client needs.
• Previously owned sales marketing or