Sr. Demand Generation Manager (Remote- California)

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WHO WE ARE

Tealium is the most trusted and world’s largest independent customer data platform. Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. 

Tealium’s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning and AI, and data management solutions that make customer data more valuable, actionable, and secure. Tealium has been a trusted provider of customer data solutions for more than a decade, and more than 850 top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.Team Tealium works and lives across the U.S. and in nearly 20 countries across the world.  We are intentional about our culture, our investment in our team members and how we care and connect. Tealium = Teal + Helium. Teal: a vibrant reflection that evokes authenticity, trustworthiness, reliability, open communication and clarity of thought.  Helium: we rise above, a kinetic force that elevates our customers’ and our experiences beyond all others. We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.

WHAT WE ARE LOOKING FOR 

Tealium is seeking a dynamic and results-driven Sr. Demand Generation Manager to lead our Field Marketing and Account-Based Marketing (ABM) efforts across three North American territories. In this role, you will be responsible for the planning and execution of territory-specific marketing strategies that drive pipeline growth and accelerate sales cycles. You will work closely with our Sales, Partner, and Marketing teams to build and execute comprehensive marketing plans that include account standups, territory plans, and regional events.

YOUR DAY TO DAY

• ABM & Territory Planning:

  • Develop and execute Account-Based Marketing strategies tailored to the specific needs of the territory.

  • Collaborate with sales teams to create and maintain territory plans that align with business objectives and growth targets.

  • Support the development and execution of pod meetings and account standups to align marketing activities with sales priorities.

• Event Planning & Execution:

  • Lead the planning, coordination, and execution of regional events, including workshops, partner events, and other field marketing activities.

  • Work closely with partner teams to create joint event plans that drive co-marketing opportunities and expand reach within the territory.

  • Ensure events are aligned with overall ABM strategies and territory plans to maximize impact.

• Sales Team Collaboration:

  • Serve as the primary marketing liaison for the territory’s sales teams, providing support and resources to drive pipeline growth and sales acceleration.

  • Work closely with sales to identify key accounts, develop tailored marketing initiatives, and track progress against goals.

  • Regularly communicate marketing plans, event details, and performance metrics to the sales team to ensure alignment and collaboration.

• Data-Driven Marketing:

  • Use data and analytics to measure the effectiveness of marketing programs, optimizing for better performance and ROI.

  • Track and report on key performance metrics, including lead generation, pipeline contribution, and event ROI.

  • Continuously refine marketing strategies based on data insights and feedback from sales and partners.

WHAT YOU BRING TO TEALIUM

• Bachelor’s degree in Marketing, Business, or related field.

• 5+ years of experience in field marketing, ABM, or related roles within a SaaS environment.

• Experience with marketing automation tools (e.g. Marketo) and CRM systems (e.g. Salesforce).

• Familiarity with ABM methodologies.

• Strong understanding of the North American SaaS market and competitive landscape.