Field Marketing Manager, Partners

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

We are looking for a high-energy, results-driven Field Marketing Manager to own and scale our partner marketing events strategy across North America. In this role, you will be the driving force behind co-marketed events with strategic partners, building joint pipelines and accelerating revenue through in-person and virtual experiences.

This is a role for a self-starter who thrives in a fast-paced environment, can operate independently with minimal oversight, and has a proven track record of partnering with channel, technology, and alliance partners to build and execute impactful field events. You will be responsible for the full event lifecycle — from strategy and partner alignment through execution and pipeline attribution.

Responsibilities

Partner Event Strategy & Execution

• Own the end-to-end strategy, planning, and execution of partner-driven field events (co-hosted dinners, roundtables, workshops, conferences, roadshows) across NAMER

• Build and manage a regional partner events calendar in coordination with the partnerships and sales teams

• Identify, recruit, and collaborate with strategic partners (technology, channel, SI, ISV) on co-marketing event opportunities that generate joint pipeline

• Negotiate partner sponsorship commitments, co-funding arrangements, and event deliverables

Pipeline Generation & Accountability

• Drive measurable pipeline and revenue impact from every partner event — own pipeline targets tied to partner field marketing programs

• Develop pre-event, day-of, and post-event engagement strategies that maximize registration-to-attendance conversion and post-event follow-up

• Partner with sales, BDR, and partnerships teams to build targeted invite lists and ensure strong attendance from high-value accounts

• Track and report on event ROI, pipeline sourced/influenced, and partner engagement metrics

Cross-Functional Collaboration

• Serve as the primary marketing liaison to the partner marketing team, ensuring alignment on joint GTM priorities and co-marketing plans

• Coordinate with demand generation, content, and brand teams to create compelling event collateral and partner-facing materials

• Work closely with regional sales leadership to align events with territory plans and priority accounts

Operational Excellence

• Manage event budgets with a bias toward efficiency and measurable outcomes

• Maintain event project plans, timelines, vendor relationships, and logistics with high attention to detail

• Build scalable, repeatable playbooks for partner event programs that can be replicated across regions

You may be a good fit if you

• 7+ years of field marketing, event marketing, or partner marketing experience in B2B tech (SaaS preferred)

• Demonstrated experience building and executing co-marketing events with technology, channel, or alliance partners

• Proven track record of driving pipeline through field events — you think in terms of pipeline, not just attendance

• Highly self-directed and execution-oriented — you move fast, take ownership, and don’t wait to be told what to do

• Strong project management skills with the ability to juggle multiple events and partners simultaneously

• Experience working cross-functionally with sales, partnerships, and demand generation teams

• Excellent communication skills — equally effective building relationships with external partners and internal stakeholders

• Comfortable with event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)

• Based in San Francisco or New York City with willingness to travel regionally (up to 30–40%)

Strong candidates may also have

• Experience working with cloud/technology ecosystem partners (AWS, Azure, GCP, Snowflake, Databricks, etc.)

• Familiarity with partner co-selling motions and channel marketing programs

• Experience at a high-growth startup or scale-up where spe