Multimedia Marketing Specialist

Type of Appointment: Full Time, Long Term Temporary (One Year)

Job Classification: Graphic Designer

Anticipated Hiring Range: $4,058 - $4,482 per month

Work Schedule: Monday - Friday, 8:00am-5:00pm


THE DEPARTMENT:

Outreach, Recruitment & Educational Partnerships (OREP) is responsible for outreach and recruitment of prospective domestic undergraduate students and plays a key role in enrollment planning and reporting. OREP is charged with promoting the image of the University, its programs and uniqueness; attracting and recruiting a diverse and high achieving pool of applicants; developing relationships and collaborations with campus external and internal constituents; and, providing timely, accurate and comprehensive services to students and campus through point of inquiry and enrollment. OREP is responsible for compliance with federal, state, CSU system and University requirements and the timely and accurate dissemination of information to students, parents, campus constituents, the CSU Chancellor's Office, and the external community. OREP provides dedicated quality outreach and recruitment programs and strategic communication to prospective students, schools and community organizations and the delivery of student services that support recruitment, college readiness, and persistence. Programs include domestic undergraduate outreach, out-of-state recruitment, and campus tour programs. OREP reports to the Presidential Associate for Community Partnerships, Engagement and Outreach in the Office of the President.

DUTIES AND RESPONSIBILITIES:

Content Creation & Graphic Design:

• Design and produce straightforward graphic materials such as, but not limited to, invitations, newsletters, brochures, web banners, booklets, flyers, agendas, and digital ads for OREP projects, programs, and events.
• Follow written specifications, style guides, and brand standards in the development of visual assets.
• Support layout and pre-press production processes, preparing final files for both digital and print distribution.
• Contributes to the development of visuals using a basic level of creativity and ingenuity based on established marketing goals and concepts.
• Collaborate with supervisors and senior team members for artistic direction to ensure consistency in style and thematic alignment across project components.
• Apply standard procedures and workflows while making routine design decisions within established guidelines.
• Lead the development and implementation of the unified marketing plan aimed at future students.
• Ensure all graphic and digital communications are clear, accurate, and aligned with institutional messaging.
• Provide feedback and edits to improve communication materials.
• Develop and implement communication timelines to ensure timely delivery of messages.
• Ensure all communication efforts support recruitment and enrollment goals.
• Oversee the production of printed materials and communication pieces to support the department.
• Utilize our various systems for engaging future students and coordinate timely follow- up with the department.
• Assist with the creation, development, production and distribution of the OREP newsletter, ensuring it is informative and engaging. 
• Develop and maintain a virtual graphics toolkit with templates suitable for various platforms.

Digital Communications: 

• Develop, write, edit, and proofread digital content for email, social media, and web-based platforms targeting prospective students.
• Manage content calendars for social media; monitor engagement and respond to inquiries.
• Utilize Slate CRM and CMS tools to manage communications and segment audiences.
• Assess new digital tools (e.g., chat, texting) for improved engagement.
• Track and report on key performance indicators (KPIs) and communication effectiveness.
• Ensure web content remains updated, accurate, and relevant to target audiences.
• Implement market research insights into outreach and marketing campaigns.

Outreach Support and Institutional Collaboration

• Collaborate with Strategic Communications and academic departments to align visual and written content with university messaging and branding standards.
• Coordinate with faculty, staff, designers, and photographers on publications and promotional efforts.
• Collect stakeholder feedback to inform and refine multimedia marketing strategies.
• Mentor and guide staff and student assistants in communication, design, and outreach projects.

Signature Events Support: 

• Provide live social media updates and real-time coverage at OREP signatu