Assistant Vice President Online Admissions

Assistant Vice President Online Admissions

Non-Bargaining Unit

Exempt

Grade 17

BASIC FUNCTION 

The Assistant Vice President (AVP) for Online Admissions serves as the strategic and operational leader of Vermont State University’s online student recruitment enterprise. This role builds scalable systems, performance infrastructure, and talent capacity to support sustainable growth while ensuring regulatory compliance, student-centered advising, and alignment with institutional priorities.

Reporting directly to the Vice President for Online Business Operations, the AVP for Online Admissions will advise on enrollment strategy and growth initiatives and lead the full online recruitment lifecycle from inquiry through matriculation.

ESSENTIAL DUTIES & RESPONSIBILITIES 

• Establish and maintain daily, term, and annual enrollment targets and pipeline performance metrics.
• Develop enrollment forecasts and align staffing models and recruitment capacity to projected growth.
• Establish scalable operational structures to support sustained expansion of online programs.
• Partner with marketing leadership to optimize lead flow, segmentation, and conversion strategies.
• Establish and enforce speed-to-lead and contact standards to maximize conversion outcomes.
• Monitor and manage real-time funnel metrics including contact rate, appointment rate, application rate, admit rate, and start rate.
• Implement structured performance management systems including coaching frameworks, scorecards, and productivity benchmarks.
• Leverage CRM analytics and enrollment data to drive continuous improvement and operational efficiency.
• Ensure accountability to enrollment, revenue, and institutional performance goals.
• Recruit, hire, train, and develop a high-performing team of admissions counselors and enrollment specialists.
• Create a culture of accountability, service excellence, and measurable performance outcomes.
• Provide ongoing coaching to support consultative enrollment advising and student-centered engagement.
• Oversee intake, advising, and pre-enrollment engagement processes.
• Ensure communications reflect VTSU’s mission, brand, and commitment to quality.
• Promote advising practices that support informed decision-making and successful student transitions.
• Collaborate with academic leadership, Registrar, Financial Aid, and campus admissions teams to ensure alignment.
• Ensure recruitment practices comply with institutional policies, accreditation standards, and federal/state regulations.
• Monitor admissions quality to ensure enrolled students meet institutional readiness standards.
• Serve as a senior advisor to the Vice President for Online Business Operations on enrollment strategy and growth initiatives.
• Perform other duties as assigned.

SUPERVISION RECEIVED

Reports directly to the Vice President Online Business Operations.

SUPERVISION EXERCISED

Direct and indirect supervision of staff.

MINIMUM QUALIFICATIONS 

• Bachelor’s degree in Business Administration, Marketing, Higher Education Administration, Public Administration, or related field required.
• Minimum of seven (7) years of progressive experience in enrollment management, admissions leadership, inside sales management, or high-volume recruitment operations (or a combination of education and experience from which comparable knowledge and skills are acquired).
• Minimum of three (3) years of experience directly managing teams with performance-based activity metrics.
• Demonstrated experience managing CRM systems and enrollment funnel analytics.
• Proven record of meeting or exceeding enrollment and/or revenue targets

PREFERRED QUALIFICATIONS 

• Master’s degree strongly preferred.
• Experience in online higher education or adult learner markets.
• Experience launching or scaling online programs.
• Experience in start-up or rapid-growth environments.

KNOWLEDGE, SKILLS, & ABILITIES 

Knowledge:

• Enrollment funnel management and conversion optimization.
• CRM systems, marketing automation, and lead distribution systems.
• Contact center performance frameworks.
• Higher education admissions policy and regulatory compliance.
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