About the role
<div class="content-intro"><p>At Trustpilot, we're on an incredible journey. We're a profitable, high-growth FTSE-250 company with a big vision: to become the universal symbol of trust. We run the world's largest open customer review platform, and while we've come a long way, there's still so much exciting work to do. Come join us at the heart of trust!</p></div><p>Data isn’t just a byproduct of our business; it’s the engine that drives our growth. We are looking for a Lead Marketing Analyst to join our Go-To-Market (GTM) Analytics team. This is a high-impact, individual contributor role designed for an accomplished professional who can bridge the gap between technical statistical modeling and strategic marketing execution.</p> <p>Your mission is to help us answer the ultimate question: "How do we spend our next dollar to maximize impact?" You will shape marketing triangulation, combining Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), and rigorous incrementality testing to provide a 360-degree view of our ROI.</p> <p><strong>What You’ll Be Doing:</strong></p> <ul> <li><span style="text-decoration: underline;">Marketing Triangulation:</span> Guide and own the methodology for measuring marketing effectiveness. You will move beyond surface-level metrics to develop a sophisticated "source of truth" using MMM, MTA, and lift studies.</li> <li><span style="text-decoration: underline;">Advanced Data Analysis</span>: Design and execute complex analyses, including cohort analysis, customer segmentation, and predictive modeling to identify growth levers.</li> <li><span style="text-decoration: underline;">Collaborative Experimentation</span>: Partner with Marketing Leads to design, implement, and analyze A/B and multivariate tests, fostering a culture of "test and learn."</li> <li><span style="text-decoration: underline;">Capability Development:</span> Support and scale our analytics infrastructure. This includes developing solutions in R/Python and integrating them into our data stack.</li> <li><span style="text-decoration: underline;">Stakeholder Influence</span>: Provide actionable insights to help stakeholders make data-informed decisions and drive data literacy around marketing optimization.</li> <li><span style="text-decoration: underline;">Actionable Reporting</span>: Create intuitive dashboards in Looker that don't just show data, but provide actionable insights for stakeholders ranging from Channel Managers to the CMO.</li> <li><span style="text-decoration: underline;">Funnel Strategy:</span> Guide the analytical strategy for the end-to-end GTM funnel. Analyze the sale