Field Marketing Manager

Company Description

BLEND360 is an award-winning, new breed Data Science Consultancy focused on powering exceptional results for our Fortune 500/1000 clients and other major organizations. We are a growing company—born at the intersection of advanced analytics, data, and technology.

Who we are:

People are everything here at BLEND360.  We are inspired by advancing our Client’s most critical initiatives, products and projects by matching our clients with the right talent. BLEND360 has been among the Inc. 5000 fastest growing companies 8 years in a row, and we’re very proud of our World Class NPS score. Our success is a direct result of our passion for advancing the careers of the talented people we work with every day. When you work at BLEND360, you will:

• Collaborate with a smart, passionate group of people who are invested in your success.
• Partner with an impressive list of clients, who value Blend360’s services and the world class experience we deliver with every engagement.
• Thrive with a company and leadership team who are committed to growth.

Job Description

Overview: We are in search of an experienced and dynamic Field Marketing Manager to join our Corporate Marketing Team. This role is critical for working alongside various business units to understand priorities and develop marketing roadmaps that align with larger Account Based Marketing (ABM) go-to-market efforts. The ideal candidate is a strategic thinker with a hands-on approach, adept at program execution, and comfortable in a fast-paced environment. This role will be highly collaborative with many moving pieces, so organization and being able to drive initiatives forward will be critical. Experience coming from the technology or consulting industry with experience in Account-Based-Marketing (ABM) will help the candidate excel in this role.  

Key Responsibilities: 

• Strategic Roadmap Development: Collaborate with individual business units to develop and align ABM marketing strategies as part of their broader go-to-market activities. Ensure these strategies are in line with overall corporate objectives. Additionally, to align marketing programs and priorities to the sales enablement team and roadmaps. 

• Cross-Team Collaboration and Organization: A key part of this role is to lead collaborative programs across various business unit marketing roadmaps. To lead, coordinate, and track the progress of multiple marketing initiatives. As a key facilitator across teams, enhancing communication and collaboration between various business units and the marketing team. One additional area will be reporting on strategic initiatives to the broader business.  

• Program Execution within the Marketing Team: The Field Marketing Manager will also play a crucial role within the marketing team, driving the execution of various marketing programs alongside peers. This responsibility includes close collaboration with other areas of the marketing team including ABM based content, operations, regional teams, and agency partners to executive business unit-specific go-to-market plans that may include digital media, content, events, announcements, and insights. Additionally, a key aspect of this role involves building and maintaining productive relationships and coordinating with vendors to augment and support the company's core marketing efforts as needed.   

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; advanced degree preferred.
• 4-6 years of experience in marketing, with a focus on field marketing and cross-functional collaboration.
• Proven track record of developing and executing successful marketing strategies across multiple business units.
• Strong leadership and organization skills, with the ability to coordinate and manage complex marketing initiatives.
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively with internal teams and external partners.
• Experience with Account Based Marketing strategies.
• Proficiency in digital marketing techniques and tools, including social media and email marketing.
• Demonstrated ability to manage budgets and track ROI for marketing activities.
• Results-driven mindset, with a focus on achieving measurable outcomes and driving business growth.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and deadlines.
• Nice to have: Experience running paid digital campaigns like social, programmatic and content syndication.

Additional Information

The starting pay range for this role is $80,000 - $100,000. Actual compensation within the range will be dependent on several fa