Lead, Trade Marketing

               

Trade Marketing Manager | THE AMERICAS

 

POSITION SUMMARY:

The Trade Marketing Manager develops marketing strategies for the Celebrity Cruises sales department and delivers value by conceptualizing business ideas to propel the organization forward. Plan and execute sales objectives through campaigns and tactics with trade partners, delivering a strong ROI. This will include events, social media, regional webinars, focus groups, national account partnerships, content creator management, communications, and channel expansion. Inspired by facilitating idea generation, manage large scope departmental-wide projects, value refinement, and problem resolution. The role reports to and works with the Senior Manager of Trade Marketing.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Builds and implements go-to market strategies to deliver sales objectives.
• Foster cross departmental collaboration included but not limited to Field Sales, Sales Communication, Marketing, PR, Legal, Operations and Revenue.
• Establish and maintain positive and productive relationships with leaders of travel agencies.
• Develop content calendar and advertising strategies for the brand’s B2B and B2B2C social media platforms.
• Design and own annual trade media investments and coordinating creative assets.
• Serves as internal consultant to identify, recommend, and negotiate on-brand, affluent events to drive brand awareness and sales for the trade. Virtual and/or in person.
• Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity. 
• Develop framework for co-op spend benchmarks, goals, and guidance for field sales.
• Create and launch trade webinars focused on marketing education to keep Celebrity Cruises top of mind and to drive revenue.
• Continuously evaluate the sales organization’s MarTech stack and provide recommendations to leadership for forward focused technology. 
• Maintains and enhances the Marketing Assistance Program, an educational platform within Celebrity Learning.
• Measure the effectiveness of the account activation plans, ensuring execution with excellence and supported with quantifiable product lift, report to leadership at regular cadence.
• Identifies and negotiates partnership marketing opportunities for co-branded trade campaigns.
• Assists sales team to create support materials and presentations beyond corporate marketing materials.

 

 

QUALIFICATIONS:

• Bachelor's degree in marketing, communications, public relations, or event management
• 5-7 years of marketing, strategy, consulting, event, or product management experience
• Strong project management skills
• Creative storyteller with strong verbal and written communication skills
• Strong proficiency in the full Adobe Suite; particular focus on techniques in Illustrator and InDesign
• Strong proficiency in Salesforce; particular focus on Sales and Marketing apps
• Ability to operate with significant autonomy and direction
• Ability to prioritize in complex, evolving environment
• Thinks strategically but stays on top of tactical execution
• Comfortable with analysis and data
• Excellent cross-functional team, project, and organizational leadership skills with the ability to interact with an influence across all levels and functions
• Digital marketing experience preferred
• Previous experience working in travel or hospitality industry a plus<