Jobs and Careers

Marketing Manager-Baby Care

United Statesfull_timeVerifiedPosted 4 Nov 2025

About the role

Help us Change Baby Diapers… over 3 million times every day!!! About UsAttindas Hygiene Partners is a growth-minded, global leader focused on designing, manufacturing, and marketing absorbent adult incontinence, baby care, and clinical hygiene solutions. We imagine real solutions to deliver safe, effective, and reliable solutions for babies and families to make everyday life easier. And we never stop innovating our products from those insights with new and modern technology. The Baby PartnerBRAND™ Marketing team partners with leading retailers to develop strong owned/private label infant diaper brands to ensure affordable options are available to millions of families each day. Our partnerships enable retailers to grow market share through a unique combination of consumer insights, brand marketing expertise, product innovation, and marketing activation. Collaborative partnerships and strong personal relationships are at the heart of our success.We value entrepreneurial, self-motivated individuals who bring tenacity, strategic thinking, and a customer-first mindset and deliver results through agile collaboration and a strong business acumen. At Attindas, we foster a dynamic, growth-minded environment where creativity thrives, and you’re empowered to shape your own path. Your Role: Marketing Manager, Baby Care PartnerBRAND Marketing As Marketing Manager, you will join a dynamic team and lead efforts to achieve our top-and-bottom-line growth goals for accounts assigned to you.

Lead development and execution of brand strategies.
Determine winning product assortments and develop marketing programs to drive retail brand growth.
Lead cross-functional implementation of new product and packaging changes, including attending press runs.
Oversee the development, execution, and measurement of marketing activation plans.
Manage internal and external partnerships and relationships.

Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
External partners include creative agencies, print production vendors, and our internal retail cross-functional partners.
Indirect leadership through influence is a key competency for this role, and the ability to inspire and lead high performing cross-functional teams vital to success.

Facilitate consumer input and leveraging customer insights to shape the product roadmap.
Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
Deliver regular marketplace analyses to identify business opportunities within products & claims.
Build and maintain deep knowledge of infant products & benefits.
Employ a disciplined approach to keeping initiatives on track and stakeholders engaged.

Duties and responsibilities are subject to change to meet evolving busines needs. What You BringRequirements

B.S. in Marketing, Business, or a related field required
4+ years of marketing experience, including business and sales processes
Proven project management experience: ability to lead, influence & collaborate with cross-functional teams.
Attention to detail and remaining highly organized.
Capable of leading multiple projects simultaneously & handling ambiguity.
Effective communicator and ability to thrive in a collaborative, team-oriented environment.
Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)
Travel: 10% to 20%
Hybrid: 3 days/week in-office (Raleigh, NC)

Preferred Skills and Experience

Experience in Consumer Package Goods (CPG), Fast Moving Consumer Goods (FMCG), Healthcare Marketing, and/or Private Label business.
Strong creative eye with experience in packaging & marketing activation, including artwork/concept development, artwork reviews, and press runs.
Experience with new product and/or brand launch/activatio