Sr. Event Marketing Manager

Pendo is seeking an experienced and highly motivated Senior Events Manager to take the lead on our branded events, steering each from concept through flawless execution. This role is a cornerstone of our marketing strategy, ensuring that each event creates a powerful, unforgettable experience that aligns seamlessly with our brand and strengthens engagement across the entire customer lifecycle.

Our dream candidate is passionate about designing captivating event experiences that resonate with attendees, cultivate brand loyalty, and foster strong connections with both prospects and customers. This role partners closely with integrated marketing leaders to ensure our events not only complement but amplify larger campaign initiatives. They’ll craft unique, high-impact experiences that drive awareness, educate our community, and fuel growth across the pipeline while nurturing lasting customer relationships.

This candidate is both visionary and detail-oriented, creating standout events that set us apart and elevate our brand. Equally adept at high-level strategy and meticulous execution, they excel at planning in-person events, managing logistics, and collaborating with the marketing team to refine best practices, share insights, and celebrate collective successes.

 

Role Responsibilities:

• Lead the planning, coordination, and execution of several of Pendo’s branded events – which may include #mtpcon, Pendomonium, and INDUSTRY – ensuring that each event reflects our strategic goals and brand identity with precision.
• Develop and manage comprehensive project plans, overseeing timelines, budgets, and resource allocation to guarantee seamless and impactful execution.
• Partner cross-functionally with sales and marketing leadership to shape pre-event and post-event strategies that enhance attendee engagement and build pipeline opportunities.
• Champion cross-functional alignment and collaboration, ensuring every aspect of the event experience is thoughtfully crafted to be memorable, distinctive, and impactful.
• Represent Pendo on-site at events, leading execution efforts to ensure each component of the event operates smoothly and effectively.
• Conduct detailed post-event evaluations, gathering feedback and analyzing performance metrics to continually refine and elevate our event strategies.

Minimum Qualifications:

• Bachelor’s degree from an accredited college or university
• Minimum of five (5) of experience in event management, ideally within a B2B, SaaS, or similarly dynamic and high-growth environment.
• Demonstrated ability to blend creativity with operational rigor, approaching each detail with a strategic mindset while maintaining a hands-on approach to execution.
• Exceptional interpersonal skills, with a proven ability to build and sustain relationships and collaborate effectively across diverse teams.
• Adaptable and composed in fast-paced environments, showing a high degree of initiative and resourcefulness.
• Advanced proficiency in Google Suite, project management platforms, and event management software.
• Willingness and ability to travel as required.

Preferred Qualifications:

• Extensive experience with Integrated Marketing and a demonstrated ability to leverage corporate campaigns in tandem with field initiatives to drive full-funnel demand.
• Strong background in the B2B SaaS industry, with an understanding of its unique event and audience engagement dynamics.
• High-level proficiency in Google Suite, Salesforce, and Cvent, with an aptitude for using these tools to optimize event planning and execution.

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation fo