Sr. Director, Consumer Insights

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

The reputation of Southern Glazer’s is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer’s has been recognized by Newsweek as one of America’s Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.

As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

The Senior Director of Consumer Insights is a strategic leadership role within the SGWS Strategy & Insights team that will drive a consumer-centric mindset across the organization. This position leads both the Consumer Insights and Multicultural Insights functions, overseeing a comprehensive team that includes a Consumer Insights Director, Consumer Insights Analyst, and the established Multicultural Insights team. The role champions SGWS in developing diverse consumer and general shopper marketing strategies for suppliers and customers, while amplifying initiatives to support multicultural shopper strategies. This position serves as the subject matter expert on "route to consumer" that starts with a total consumer lens, and cascades down to multicultural marketing & commercial activation, in collaboration with SGWS leadership, suppliers, customers, sales leadership, and commercial operations. The Senior Director works with the broader Strategy and Insights team, to develop wholistic commercial storytelling, from a commercial and consumer lens. This team will integrally work with SGWS Regions and States to optimize program execution at the field level–collaborating with all functions of sales and marketing and overseeing the implementation of consumer-centric programs. The right candidate will set a vision and lead with innovation to guide SGWS' overall consumer and multicultural marketing approach.

Primary Responsibilities

• Lead, develop, and manage an expanded insights team including the Consumer Insights Director, Consumer Insights Analyst, and the Multicultural Insights team
• Serve as the subject matter expert on the Strategy and Insights team on Shopper and Consumer Insights and how to translate these into actionable strategies for SGWS and supplier growth initiatives  
• Partner with regional and market leadership to understand their business challenges and translate
• Integrate with SGWS’ regional and market teams to collaborate on deploying highly effective consumer and multicultural tactics at a local level         
• Act as a strategic thought partner to SGWS leadership and supplier partners to deliver strategic insights that help shape decisions on category, supplier and brand strategies that are aligned with shifting consumer preferences 
• Leverage shopper and consumer insights to build selling stories for retailers and internal SGWS teams 
• Coach, direct, and counsel team on overall path to purchase strategies and performance; define expectations and monitor progress
• Establish strategic direction for both consumer insights and multicultural insights functions
• Create opportunities for team growth and cross-functional collaboration
• Foster an innovative, collaborative team culture that drives business results
• Serve as the national lead for program development with oversight of shopper strategies and programming recommendations for suppliers
• Identify and implement sales strategies to drive growth, g