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Senior Group Sales Manager

StepStone Hospitality
United Statesfull_timeVerifiedPosted 10 Jul 2025

About the role

Description

Sheraton Le Meridien Charlotte seeks a dynamic Senior Group Sales Manager to drive group room revenues through strategic sales efforts. This role is pivotal in maintaining our reputation for excellence in hosting large-scale group events. 

Requirements

 

Sales & Business Development:

  • Proactively solicit and secure new group business via direct sales calls, tradeshows, networking events, and industry partnerships.
     
  • Manage a portfolio of high-value group accounts (corporate, association, SMERF) with a focus on long-term relationship building.
     
  • Conduct site inspections and client presentations to showcase our property’s capabilities.
     

Account Management:

  • Develop and maintain strong relationships with key accounts and decision-makers.
     
  • Coordinate with Revenue Management to optimize pricing, inventory control, and profitability.
     
  • Lead contract negotiations ensuring compliance with Marriott standards and client expectations.
     

Collaboration & Execution:

  • Work closely with Convention Services, Event Planning, and Operations teams to ensure seamless turnover and execution of group programs.
     
  • Act as the primary point of contact for clients from initial inquiry through post-event follow-up.
     
  • Monitor group performance and provide forecasting updates to leadership.
     

Systems & Reporting:

  • Utilize Marriott systems (CI/TY, SFAWeb, OneSource) to manage accounts, track sales activities, and generate reports.
     
  • Ensure data integrity and timely updates within Marriott’s CRM systems.


Qualifications:

  • Bachelor’s degree in Business, Hospitality, or related field preferred.
     
  • Minimum of 5 years of group sales experience in a full-service or convention hotel environment; Marriott experience strongly preferred.
     
  • Proven track record of exceeding group sales goals and managing complex programs.
     
  • Exceptional communication, negotiation, and organizational skills.
     
  • Proficiency in Marriott systems: CI/TY, SFAWeb, OneSource, MarRFP, and MRDW.
     
  • Ability to travel for industry events, client meetings, and tradeshows as needed.
     

Key Competencies:

  • Strategic Thinking & Planning
     
  • Revenue-Driven Decision Making
     
  • Client Relationship Management
     
  • Strong Presentation & Closing Skills
     
  • Cross-Departmental Collaboration
     
  • Adaptability in a High-Volume, Fast-Paced Environment


  •  Must have convention sales experience, seasoned professional in industry. Not entry level position. 

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Company

StepStone Hospitality

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