Area Brand Manager, Wellness

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

To grow HALEON WELLNESS portfolio in South East Asia and Taiwan region at an area/regional capacity, including building strategic alliance with category and local teams to drive strategic directions, implementing brand activation plans by considering local regulations, prioritizing the innovation pipelines fulling consumer and customer’s needs, and work with cross-function teams explore claim upgrades to deliver topline and bottom-line results.

Key Responsibilities:

• Portfolio/Brand Development

  • Leverage category, consumer, customer and company growth drivers to assess & identify future source of growth and develop innovation vision boards for long term portfolio growth

  • As key design market, co-work & influence global innovation stream & define timeline for rollout

  • Define & lead Geo-Expansion projects for WELLNESS SEAT Business unit

  • Feed Area input to category & cascade category strategies and requirements to LOC

  • Tailor toolkits across diverse needs of SEAT Markets

• Manage the complexity to grow WELLNESS business by considering the different consumer’s insights, RA requirements and HS development status in each market, and lead the discussions w/ LOC to formulate impactful short-term & long-term vision boards with different approaches such as 1) new product development, 2) sourcing site changes, 3) geographic expansion of existing formula, 4) new market entry…etc to deliver business results.

• Develop compelling consumer insights and apply them to the full marketing mix, which includes developing/guiding differentiated consumer-centric concepts, science-based claims, product consumption experience and packaging

• Develop Brand Activation Strategy and Plans, and lead its implementation across multiple countries

• Drive Portfolio, A&P spends and Business/Financial objectives across countries & categories

• Lead delivery of in-market launches by working seamlessly across boundaries, functions, matrix structures, based in different geographies

• Drive consistent execution of global brand identity, brand heart and visual brand language of the brand, while ensuring high relevance and impact to the local markets

Requirement:

• College Degree in Business/Marketing.

• 2 to 5 years marketing experience.

• Preferred: Brand, Portfolio, NPD, Communication, and P&L management.

• Strong in Data and Insight analysis to explore the new insights & opportunity.

• WELLNESS experience, Regional leadership experience will be a plus.

Other Job Related Skills:

• Demonstrates knowledge base leadership – able to join multiple sources of data to get to meaningful insight & action

• Demonstrated ability to lead complex projects with multiple stakeholders with successful outcome

• Ability to lead within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas

• Experience of leading new product development or successful innovation launches in market preferred, but not compulsory

• Experience in developing concepts, probing & articulating consumer’s insights to formulate category/brand strategy, communication strategy and execution plans to achieve the positive results

• Experience in brand growth architecture, setting brand/variant roles & priorities and building portfolio

• Excellent written and oral communication skills, ability to formulate holistic business solutions for different business cases

• Good business acumen, and using data to explore new opportunity or pre-empt competition

• Proficiency in Filipino is a requirement for this role.

• Personal Attributes:

o    Ability to drive the agenda and influence the decision with strategic thinking

o    Agile and quick learning curve in the face of changing environment

o    Growth mindset and go the extra mile