Senior Financial Analyst, Ad Sales

Job Posting Title:

Senior Financial Analyst, Ad Sales

Req ID:

10137308

Job Description:

Disney Entertainment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.

The Ad Sales Finance team is seeking a Senior Financial Analyst to join the team for digital ad sales support for Direct-to-Consumer (DTC) International, reporting to the Director, Finance. This is a unique opportunity to be part of the newest growth product and segment for the company as it grows on a global scale across Canada, EMEA, LATAM & APAC. The team works closely with Disney Ad Sales Revenue and Yield Management (RYM), Research, and Technology teams to deliver strategic, financial and operational insights and goals of the global business across Disney+ & Hulu.

Job Summary:

The Senior Financial Analyst will partner with the Ad Sales Finance domestic & international leads as well as the RYM, Data, Technology, Controllership, Subscription & Engagement Finance teams to prepare budgets, forecasts, and strategic financial plans. The role will be responsible for providing recurring KPI reporting across the global business on a weekly basis vs. current forecast & overseeing the full funnel financial ad model for the D+ Canada business, in addition to the consolidation of the entire DTC Global business by layering KPIs for Hulu, D+ US, EMEA & LATAM. He/She will lead cross-portfolio analysis and insights into digital OI growth initiatives such as inventory optimization, pricing opportunities, and new product features across various regions & countries.

Due to the market-facing nature of our work and our shifting industry landscape on a global scale, a successful candidate will have the aptitude to efficiently execute their tasks, develop new ways of analyzing and thinking about existing problems, work cross-functionally and within a variety of time zones to get job done, and contribute to ideas and initiatives generation.

This role relies heavily on a key understanding and working knowledge of the streaming ad sales business and how an ad supported Direct to Consumer product generates subscribers, inventory, and ultimately ad monetization. The ideal candidate will be able to easily navigate and clearly communicate between the ad sales, technology, and the financial organizations.  A strong analytical background to drive business insights and recommendations with quantifiable impact is needed. Ability to work in a fact paced and evolving line of business is needed. At times candidate will possess the ability to be creative and thrive in ambiguity or limited direction.

Responsibilities and Duties of the Role:

• Lead the D+ Canada AOP/LRP/monthly forecasting process, including: coordinating with D+ domestic subscription finance for Canada subscriber funnel inputs, calculating average unique subs & HPS based on historical averages & recent trends, incorporating ad levers based on discussions between ad product & business operations, increasing or reducing STR % or eCPM based on marketplace or sales strategy, etc. Own & maintain all aspects of financial model, including incorporating necessary updates based on evolving business/go-to-market strategy, building scenario analyses, actualizing all KPIs after month-end close, etc.

• Own & compile the consolidated DTC Global & International AOP/LRP/monthly forecasting model, which incorporates all KPI metrics by month for Hulu, D+ US, Canada, EMEA & LATAM (incl. historical actuals). Collect inputs from domestic & international FP&A teams, combine applicable inputs to produce total D+ views of forecast, provide variances vs. prior FC/AOP & review output with ad sales finance leads to ensure accuracy & gain additional context.

• Establish & maintain essential relationships with our stakeholders, serve as ad sales finance “lead” in the US on cross-functional DTC projects across regions & provide essential analytical support to our business partners. Handle several re-occurring meetings & ad hoc requests for regional FP&A teams, DTC business operations/strategy, DTC subscription finance, ad product, etc. without direct supervision of Director, DTC Ad Sales Finance. Continue to increase efficiency of existing processes so that we can inform our partners & executive leadership with accurate & timely information.

• Prepare weekly DTC Global KPI pacing report & D+ Canada KPI pacing reports: pull MTD data from various internal & external warehouses, download into excel & accurately update all KPI metrics. Connect with D+ & Hulu domestic, D+ Canada, EMEA & LATAM FP&A teams to provide additional commentary to support week-over-week variances & vs. AOP/FC, as n