Digital Marketing Specialist (SEO, SEM & Paid Media)

Digital Marketing Specialist (SEO, SEM & Paid Media)Location: In Office- Tampa FloridaSalary: $80,000- $110,000
Company: Elite Insurance Partners (EIP)
Compensation: Competitive salary based on experience + 401(k) match + full benefitsAbout Elite Insurance Partners (EIP)Elite Insurance Partners (EIP) is a nationally recognized, technology-driven insurance brokerage consistently ranked among the Top Workplaces in the U.S..
We help families across the country protect their future through life insurance, annuities, Medicare, and wealth-focused solutions.Our marketing team is a cornerstone of our success—leveraging data, creativity, and innovation to drive growth. We’re expanding and seeking a Digital Marketing Strategist (SEO & SEM) who can elevate our online presence and deliver measurable results.Position OverviewWe’re looking for a data-driven Growth Marketing Strategist with deep expertise in both SEO and SEM/PPC.
This is a high-impact, cross-functional role focused on driving qualified traffic, improving ROI, and maximizing lead generation.
You’ll take full ownership of strategy and execution across paid and organic channels, collaborating closely with our creative and analytics teams.Key ResponsibilitiesSearch Engine Optimization (SEO) – 50%

• Develop and execute advanced SEO strategies to grow organic traffic and conversions.
• Perform technical SEO audits and implement improvements for site speed, crawlability, and Core Web Vitals.
• Lead keyword research, content optimization, and competitive analysis to strengthen domain authority.
• Build and manage a high-quality backlink profile through targeted outreach.
• Monitor search performance and KPIs using Google Analytics, Search Console, SEMrush, and Ahrefs.
• Stay current with algorithm updates and industry best practices to sustain growth.

Search Engine Marketing (SEM/PPC) – 50%

• Plan, launch, and optimize multi-channel paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok.
• Manage budgets, analyze performance, and report on metrics such as CPA, CTR, and ROAS.
• Conduct A/B testing on ad copy, landing pages, and targeting to increase conversions.
• Collaborate with our CRO Specialist and creative team for data-backed improvements.
• Align paid and organic strategies to create a unified, high-performing digital presence.

Qualifications

• 5+ years of experience in digital marketing with proven success in SEO and SEM/PPC strategy and execution.
• Advanced understanding of technical SEO, keyword optimization, and content strategy.
• Hands-on experience managing significant ad budgets and performance-driven campaigns.
• Proficiency with Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, organization, and time-management skills.
• Ability to commute to our office in Tampa Florida

What We Offer

• 401(k) with Company Match: Up to 3.5% after one year of employment.
• Paid Time Off: Generous PTO, paid holidays, and incentive-based time off.
• Comprehensive Health Insurance: Medical, dental, vision, life, and disability coverage.
• Professional Growth: Work alongside a high-performing team that values innovation and measurable success.

Why Join EIPThis role offers the freedom to innovate, the resources to execute, and the opportunity to make a measurable impact.
At EIP, you’ll have the autonomy to lead digital strategy while collaborating with an award-winning team that values data, creativity, and forward thinking.If you’re a marketing strategist ready to drive growth and deliver real results, we want to meet you.