Associate Director, Marketing Programs and Campaigns

Quanterix is a company that is digitizing biomarker analysis with the goal of advancing the science of precision health. The company’s ultra-sensitive detection solution, Simoa, has the potential to change the way in which healthcare is provided today by giving researchers the ability to closely examine the role of biomarkers in the continuum of health to disease. Quanterix’ technology is designed to enable much earlier disease detection, better prognosis, and precise treatment methods to improve the quality of life and longevity of the population for generations to come. The technology is currently being used for research applications in several therapeutic areas, including oncology, neurology, cardiology, inflammation, and infectious disease.

ROLE SUMMARY: 

We are looking for an experienced and highly motivated Associate Director, Marketing Programs & Campaigns to join our Marketing team. This role will report directly to the Senior Director of Global Marketing and will serve as a key member of the marketing team. This role will mentor and manage the Lead Gen team as well as Digital Resources.

WHAT YOU’LL DO:

Program and Campaign Strategy:

• Lead the development of comprehensive marketing programs and campaigns aligned with company objectives and target audience
• Drive collaboration with cross-functional teams to ensure program integration across various channels and touchpoints
• Define measurable goals and KPIs for programs. Use a metrics-led approach to continuously optimize strategies and drive the achievement of those goals

Lead Generation Management:

• Own the lead generation process, working closely with the lead generation team to identify and target key customer segments
• Develop and execute lead generation campaigns leveraging various channels, including digital marketing, events, and content marketing
• Solicit feedback from Sales Management and incorporate that feedback into the Lead Gen process

Digital Resources Oversight:

• Manage and optimize digital marketing resources, including personnel, ensuring alignment with overall marketing goals and brand messaging
• Collaborate with the digital marketing team to enhance online presence, utilizing SEO, SEM, social media, and other digital channels effectively

Team Leadership and Development:

• Manage, hire, develop, and retain a team of marketing professionals responsible for lead generation and digital resources
• Foster a collaborative and innovative working environment, promoting continuous learning and development within the team

Budget Management:

• Develop and manage marketing program budgets, ensuring efficient allocation of resources for maximum impact
• Monitor and report on budget performance, making recommendations for adjustments as needed

Collaboration and Communication:

• Work closely with cross-functional teams, including product management, sales, and external agencies, to ensure seamless execution of marketing programs
• Manage outside vendors effectively
• Communicate regularly with the Senior Director of Global Marketing on program status, results, and strategic initiatives

Analysis and Reporting:

• Utilize data-driven insights to evaluate program effectiveness and adjust strategies accordingly
• Provide regular reports on program performance, highlighting key successes and areas for improvement
• Work inter-departmentally with Sales Operations to create dashboards that incorporate a clear view and understanding of marketing programs

BASIC QUALIFICATIONS: 

• Bachelor’s degree in marketing or business
• 7 -10 years’ marketing experience within the life sciences or technology sector
• Salesforce and Salesforce Marketing Cloud experience

PREFERRED QUALIFICATIONS: 

• MBA
• 7 years developing and executing marketing programs and campaigns
• Strong proficiency in marketing automation tools and CRM systems such as Pardot and outreach platforms
• Strong leadership skills with the ability to manage and inspire a team
• In-depth knowledge of digital marketing strategies, lead generation tactics, and campaign optimization
• Lives in New England

EXPECTATIONS, SKILLS & ABILITIES: 

• Excellent analytical and problem-solving abilities
• Exceptional communication and collaboration skills

WHY YOU’LL LIKE WORKING FOR US: 

Our Technology: Quanterix’ technolo