Principal Associate Cafe Experience Marketing Strategist| Retail Bank

Principal Associate Cafe Experience Marketing Strategist| Retail Bank

At Capital One, we’re building a leading information-based technology company. Founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. 

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.

Principal Associate, Retail Marketing, In-Café Events & Experiences

Company & Department Overview: 

Capital One’s Retail Bank Marketing team is a collection of collaborative and forward-thinking strategists with a passion for developing, testing, and executing world class marketing. Capital One is Reimaging Banking with undeniably great products, effortless digital experiences, and a superior customer experience delivered through Cafes, Branches and online. The vision is taking bold steps to establish Capital One as a differentiated Banking choice on a national scale. Capital One continues to make significant investments in technology, retail customer experience and product enhancements to meet the needs (and demands) of modern banking. 

Your Role:

We are looking for a passionate marketer with a track record of delivering breakthrough results via multi-channel campaigns who also has experience managing strategic projects. If you’re a highly collaborative contributor who is adept at bringing ideas to life in creative ways, you may be the perfect match for our Principal Associate, Cafe Experience Strategist position. 

This role will be a blend of strategy, campaign and project based initiatives grounded in a strong customer and retail focus. This individual will be the lead marketing strategist for the Capital One’s Money & Life Program and the in-Café food & beverage experience. This marketing strategist will formulate an integrated strategy across both owned and paid channels as well as in-retail experiences. The ideal candidate will be able to think about not just the planning of a campaign or experience, but also define success, measurement plans and optimization of projects and campaigns, balancing the analysis of individual channels and building the internal narrative about campaign performance.  Additionally, this role requires collaboration with other marketing strategists, operations and business teams. They should be passionate about consumer research and leveraging insights to inform strategy and experiences.

Key Responsibilities: 

• Lead the ideation, and collaboration to deliver integrated, multi-channel, marketing campaigns to drive key brand equities and brand affinity

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve marketing and business results and Brand impact

• Partner with cross-functional teams including brand, business, creative, legal, operations, and corporate communication partners to collaborate and drive compelling messaging strategies and channel plans that establish Capital One Cafes as centers of well-being

• Lead ideation of disruptive marketing strategies and best-in-class social media marketing to reinforce Capital One’s unique value proposition

• Look for new ways to connect our customer journey to better deliver and bring to life our brand story and core value propositions

• Champion and adhere to risk management processes and policies

• Support implementation and utilization of brand plan for new and existing work, which requires coordination and collaboration with Bank Marketing, Brand Planning, and Channel partners

• Complete creative reviews and approvals of marketing collateral tied to Bank campaigns

• Create strategies alongside strategic partners across partner business organizations

• Manage creative reviews and approvals of marketing collateral tied to campaigns, retail marketing productions, experiences and activations

• Drive projects based on defined priorities; ensure scope of deliverabl