Senior Product Manager, Sales CRM Platform
The Coca-Cola CompanyAbout the role
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
January 16, 2026Shift:
Job Description Summary:
Digital products play a central role in how we create value for customers, support the teams who serve them, and shape the consumer experience. Our product organization brings together small, empowered teams that move with clarity, speed, and purpose, enabling digital to be a meaningful source of advantage across our operating unit.
Our work touches on the experiences that keep the business running, including customer journeys, service delivery, sales workflows, and the systems that connect them. We are raising our standards for product craft and rebuilding the platforms behind these experiences. Product Managers play a central role in this evolution, helping teams discover the right problems, deliver meaningful solutions, and continuously improve the experiences that power our business.
If you are energized by solving real customer problems, working closely with cross-functional partners, and shaping products that make a tangible difference, we would love to meet you.
About the Role
The Senior Product Manager for the Core CRM Platform owns the foundation that enables our sales teams to operate with connected data, consistent workflows, and reliable insights. You’ll be responsible for shaping a platform that is stable, scalable, and flexible to support high-quality execution across retail and foodservice teams.
Your work will focus on improving the architecture, data flows, and integrations that power the sales experience. You’ll partner closely with engineering, data, and sales teams to modernize how information moves through the system, strengthen data quality, and create a configuration model that adapts to the needs of different teams without adding complexity.
This role is ideal for someone who enjoys platform product management, clarifying the essential capabilities, simplifying the ecosystem, and building the infrastructure that makes great sales experiences possible. You will help ensure the CRM platform becomes a dependable backbone for planning, execution, and decision-making across the organization.
Responsibilities
Platform Product Ownership & Strategy
Own the vision, outcomes, and roadmap for the Core CRM Platform that underpins sales execution across retail and foodservice teams
Define the most important platform problems to solve, balancing stability, scalability, and flexibility
Establish clear success metrics tied to platform reliability, data quality, adoption, and downstream experience enablement
Discovery & Delivery
Lead discovery through system analysis, partner input, data review, and experimentation to identify the highest-leverage platform improvements
Translate insight into a clear, prioritized roadmap and well-defined product requirements
Partner closely with engineering to deliver platform capabilities that are robust, extensible, and aligned to long-term architecture goals
Use performance data and feedback to guide iteration, reduce friction, and improve platform health over time
Platform Enablement & Integration
Improve the architecture, data flows, and integrations that power the sales experience
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