Senior Manager Membership Strategy & Activation Europe

<p>As a Senior Manager Membership Strategy &amp; Activation at adidas you are responsible for bringing <a name="_Hlk507400012"></a><a name="_Hlk507358077"></a><a name="_Hlk507356985">the Membership Program to life in </a>Europe.  Our ambition with our adidas Membership program is to drive engagement and redemption in all member segments to grow member share of business across all consumer touchpoints.</p> <p> </p> <p>Your task is to own and drive <a name="_Hlk507358122">the continuous improvement and localization of the global Membership Program, in collaboration with the Global Membership team and local market stakeholders</a> to deliver a proposition that offers value for members. </p> <p> </p> <p>You will work with consumer and business insights to further connect the brand to members through activations, rewards, offers and benefits that both surprise and delight. With your data-driven, continuous improvement approach you will contribute to identifying improvement opportunities that drive incremental value for our consumers and adidas alike.<br/> <br/> Defining best practices, leveraging global resources and driving a culture of excellence are just a few of the key activities that will be expected from this role. You will need the vision and understanding of how all the pieces fit together, but also be able to dive into the detail to get things done. </p> <p> </p> <p> </p> <p>Key Responsibilities </p> <p>Accountable for the vision, implementation, implementation and success of the Membership Program</p> <ul> <li><a name="_Hlk507358325">Drive the local implementation, operation and continuous improvement of the Membership Program with focus on member acquisition &amp; engagement, redemption, purchase frequency, and NPS.</a></li> <li>Drive the integration of the Membership Program in Europe by partnering with local teams including Business Unit representatives, planning, content, retail, ecommerce and other relevant business stakeholders to capture the best synergies for the business and our members.</li> <li>Working closely with the Consumer Analytics teams to extract actionable insights from consumer data, using these insights to evolve the program to engage, re-engage and convert members.</li> <li>Own the financial modelling of the program locally, ensuring the Membership Program delivers on business results in the most efficient way. <a name="_Hlk507358943"></a></li> <li>Explore &amp; identify new program benefits, rewards and services. </li> <li>Partnering with the Global Membership team to establish the right prioritization of improvements into the global program backlog.</li> <li>Drive and maintain a European membership calendar in close collaboration with Digital Activation Planning and Retail teams. </li> <li>Embed a test and learn mindset in the membership team and champion this across the complete Digital Activation function. </li> <li>Provide input to the Membership Operations team to support quarterly planning of program capability improvements.</li> </ul> <p> </p> <p> </p> <p>Responsibilities</p> <p> </p> <p>People Management </p> <ul> <li>Build the appropriate structure to be able to manage the respective organization effectively, identify and develop the future talents and create realistic succession scenarios for key positions.</li> <li>Ensure appropriate leadership skills are present at every level by creating a motivational and supportive work environment in which employees are coached, trained and provided with development opportunities.</li> <li>Continuously monitor and evaluate team workload and organizational efficiency with the support of data and team feedback and make appropriate changes in order to meet business needs.</li> <li>Provide team members/direct reports with clear direction and targets that are aligned with business needs and Europe objectives.</li> </ul> <p> </p> <p> </p> <p> </p> <p>Requirements</p> <p>Education &amp; Experience</p> <ul> <li>8+ years of experience in a Digital Marketing environment </li> <li>Expert knowledge <a name="_Hlk507359338">of CRM &amp; Loyalty programs</a></li> <li>Experience across eCom and Retail preferred</li> <li>Experience in managing highly complex processes, involving multiple teams in different geographies</li> </ul> <p> </p> <p>Soft-Skills</p> <ul> <li>Ability to quickly adapt to changing business processes and business partners</li> <li>Very good communication &amp; negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely</li> </ul> <p> </p> <p>Hard-Skills</p> <ul> <li>Comfortable working with enterprise-level platforms and technologies</li> <li>Project management and project monitoring experience</li> <li>Documentation and ticketing tool knowledge (e.g. Confluence, Jira etc.) </li> <li>Fluent English both verbally and written </li> <li>Knowledge of other languages an advantage or an understanding of localization </li> </ul> <p> </p>