Group Account Director

Wasserman is a leading sports, entertainment, and culture agency and a partner to the world’s most iconic brands, properties, and talent. As Wasserman’s Next Gen department, we combine our audience access and expertise with Wasserman’s proven leadership in research and insights, brand strategy, and creative campaign development. We are exclusively focused on connecting brands to next generation consumers and take an audience-first approach, leveraging our exclusive access to next gen communities and consumer insights to develop solutions that drive business results.

The Role:

We are looking for a Group Account Director to join our rapidly growing team of college and young professional marketing enthusiasts. As a Group Account Director, you will play a key leadership role in all disciplines from strategic development to execution as well as actively manage and ensure the success of client projects.

Key Responsibilities:

Client & Project Management

• Exceptional understanding of a group of client’s business, marketing goals, and program objectives which allows for strategic oversight of client & agency relationships and growth
• Serve as senior strategic and planning contact for a group of clients. This includes, but not exclusive to, audience thought leadership and communication strategy development specific to access points
• Strong client services skills to work with senior level clients and multitask across a group of accounts
• Agency leader that ensures all work is completed at the standards of Wass Next Gen - no matter how large or small
• Demonstrates ability to take audience-based strategy and insights into integrated programming through project completion; including brand ambassadors, influencers/social, media, field and experiential tactics
• Effortlessly partner and work cross-functionally with Wass Next Gen internal teams (Client Services, Creative, Production, Recruitment, Digital, Data/Insights, Media, and University Relations) to develop and execute integrated marketing campaigns and set tone for team
• Identify areas of opportunity/organic growth within existing account base through real-time assessment of program performance, consumer insights and feedback, and regular dialogue with client contacts
• Develop best practices for entire team as well as broader agency

Financials

• Analyze and oversee high-level agency financials (GPM goals, resourcing, ops budgets, staffing, etc.)
• Build and reconcile project-based budgets to achieve target profitability and ensure an efficient use of resources
• Forecast program financials for current program and future growth

New Business (external & internal)

• Lead New Business development from a client services perspective through management of client relationship, client strategy, creative development, sales operations, and budget development
• Identify and develop business and product opportunities for agency to expand and diversify roster and capabilities

Culture Creator

• Positively contribute to agency culture by creating an environment that is healthy, productive and transparent
• Experience managing a team
• Mentor to Director level direct reports to create best in class team. This includes, but not exclusive to, aligning on role clarity, professional development, goal setting and creating opportunities to grow within existing work
• Showcases emotional intelligence to not only lead a team by example, but also with empathy and motivation
• Perform other duties, as assigned

Requirements

• Bachelor’s degree in marketing, communications, business or a related field
• 10+ years of related work experience, ideally in an agency setting and with field marketing programs
• People-centric with outstanding interpersonal, written, and oral communications skills

• Strong entrepreneurial spirit with the ability to thrive and stay organized in a high energy
• Self-starter with experience balancing business acumen with creativity
• Creative thinker that is willing to travel ‘outside of the box’ for the right solution(s)
• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
• Experience working with Salesforce, Adobe Creative Suite, and project management tools (Asana, SharePoint, Workday, etc.) a plus

Benefits

Here at Wasserman Next Gen, we are a people-first team that is driven and dedicated to what we do. Together, we create meaningful experiences for the Next Generation consumer. We work hard, play harder and will make the world a better place through our inclusive practices and community work.