Data & Insights Analyst, eCommerce & Retail Media

About the company

Brio Water Technology, a Home Organizers, Inc. company, is a market leading water products brand that has helped millions stay hydrated through its unique and innovative product line. We offer full home water solutions designed to elevate the way people hydrate, combining sophisticated technology with modern, top tier design to deliver exceptional performance, customer satisfaction, and enhanced functionality.

About the role

We are seeking a data-driven, commercially minded Data & Insights Analyst to own performance analytics across our third-party retail and marketplace channels. This role is the analytical engine behind our marketplace business — responsible for transforming retailer data from retail partners into clear, compelling stories that drive smarter advertising decisions, stronger retail media investments, and an exceptional customer experience.

The ideal candidate combines strong analytical skills with deep knowledge of third-party marketplace reporting platforms, retail media ecosystems, and the ability to connect data to the customer journey at every touchpoint. You will partner closely with our eCommerce, Advertising, Retail Media, and Operations team members to optimize performance across all channels.

This role reports into the VP of eCommerce and supports all business functions within the eCommerce and Retail Media departments. This position may also support other businesses under the Home Organizers, Inc. group.

What you'll do

Daily Performance Tracking & Marketplace Health Monitoring

• Own daily monitoring of marketplace performance across Amazon, Walmart, Walmart.com, Home Depot, and Lowe's including sales velocity, traffic, conversion, Buy Box ownership, and in-stock rates
• Deliver a concise daily performance recap highlighting wins, risks, anomalies, and emerging trends across all third-party retail channels
• Identify and escalate sudden drops in conversion, listing suppression, content compliance issues, or inventory risks in real time
• Partner with Advertising and Retail Media teams to assess daily campaign, promotion, and product performance across marketplace platforms
• Proactively surface opportunities tied to inventory levels, pricing changes, promotional cadence, and competitive activity
• Maintain clear visibility into digital shelf health including search ranking, content scores, glance views, and Buy Box percentage

Marketplace & Retail Media Analytics

• Monitor and analyze performance across the full marketplace customer journey — from search impression through conversion and repeat purchase
• Track and report on key marketplace KPIs including ROAS, ACOS, TACOS, CPC, CTR, impression share, new-to-brand metrics, sell-through rate, and share of voice
• Build dashboards and automated reporting to provide clear visibility into marketplace channel health and advertising performance trends
• Support pre- and post-campaign analysis to measure effectiveness of retail media investments across Amazon DSP, Amazon Sponsored Ads, Walmart Connect, and other retail media networks
• Partner with the advertising team to optimize keyword strategy, bidding, and budget allocation based on data-driven insights
• Develop competitive benchmarking and share of voice reports across all third-party retail platforms

Experimentation & Optimization

• Design, implement, and analyze content, pricing, and promotional tests across third-party marketplace platforms to improve conversion and sales velocity
• Partner with eCommerce and Merchandising teams to develop data-driven hypotheses rooted in marketplace customer insights
• Quantify the revenue impact of testing and optimization initiatives across all retail channels
• Support new item setup analysis and digital shelf optimization to maximize product discoverability and conversion on third-party platforms

Customer Behavior & Insights

• Analyze marketplace customer behavior data including search trends, purchase patterns, review sentiment, and competitive positioning to understand shopper journeys
• Segment marketplace audiences by behavior, purchase lifecycle, and acquisition channel across Amazon, Walmart, and other retail partners
• Analyze customer reviews, ratings, and Q&A data across all retailer platfo