Campaign Manager, New Stream Media

Company Description

PLEASE NOTE: Your work will involve occasional company-funded travel to Iowa for in-person client meetings. We welcome remote candidates who reside within the U.S. that can work CST hours. We are seeking candidates that have a strong understanding of retail media networks (i.e., Criteo, Kroger, Quotient, Citrus).

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description

The Campaign Manager for a retail media network plays a crucial role in supporting the development, and success of advertising campaigns across multiple retail platforms. We ask that you are a dynamic and organized person with an understanding of digital advertising, retail marketing, and campaign management. Reporting into the Associate Director, the Campaign Manager will work with the Sr. Campaign Manager and the broader sales and media teams to ensure seamless campaign implementation, optimization, and reporting.

Main Responsibilities:

• Campaign Planning and Strategy:
  • Collaborate with the Sr. Campaign Manager and media planning team to understand client goals and develop campaign strategies aligned with advertisers' goals.
• Client Coordination and Communication:
  • Work with the Associate Campaign Manager in engaging with advertisers to gather campaign requirements, assets, and approval processes.
  • Guide communication between the retail media network and 3rd party vendors, ensuring communication throughout the campaign lifecycle.
• Creative and Content Management:
  • Ensure that all creative assets are delivered on time and meet the necessary technical specifications for different retail media channels.
• Campaign Execution and Optimization:
  • Support the end-to-end campaign setup and launch across retail media platforms, such as in-store displays, websites, mobile apps, and email newsletters.
  • Monitor campaign performance metrics, conduct data analysis, and make data-driven recommendations for optimizations.
• Collaboration:
  • Collaborate with the sales, media, and analytics teams to ensure smooth campaign implementation and understanding of our goals.
  • Work with retail partners to maintain relationships, explore new opportunities, and resolve any issues related to campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 3+ years' experience in digital advertising, retail marketing, or campaign management.
• Familiarity with retail media networks (i.e., Criteo, Kroger, Quotient, Citrus, or similar platforms), and digital advertising trends.
• Proficiency in campaign management tools, analytics platforms, and Excel (can maintain spreadsheets).
• Project management skills, with the ability to handle simultaneous campaigns.
• Proficiency in data analysis to optimize campaign performance.
• Contribute to campaign brainstorming and improvements.
• Knowledge of retail industry trends, consumer behavior, and retail-specific marketing strategies.

Additional Information

The anticipated salary range for this position is $51,000-$80,000. Actual salary will be based on a variety of factors including relevant expe