SR. MARKETING MANAGER - LEGOLAND NY

What you'll bring to the team

Ready to bring some marketing magic to one of our world-class attractions? As a Senior Marketing Manager, you'll be the driving force behind bold, creative, and data-powered campaigns that excite guests, boost revenue, and deliver unforgettable experiences. You’ll work hand-in-hand with on-the-ground teams and tap into a global network of marketing pros—from digital wizards to brand storytellers. If you're a natural collaborator, love a good brainstorm, and thrive in a fast-paced, ever-evolving environment, this is your chance to make a real impact where fun meets strategy. 

Qualifications & Experience

Key Accountabilities

• Contribute to the development of the marketing strategy for your attraction, aligning with overall business objectives.
• Ensure a strong, cohesive, and impactful brand presence in your market.
• Lead the planning, development, and execution of integrated marketing campaigns.
• Create experiences that inspire target audiences and meet customer, brand, and commercial goals.
• Collaborate with regional marketing peers to support attraction-specific objectives.
• Localize global marketing activity to resonate with regional audiences using provided frameworks.
• Share and implement best practices across the region.
• Align all marketing activities with Global Brand strategies and frameworks.
• Ensure consistent brand messaging and identity across all touchpoints.
• Work in a matrix environment, partnering with internal teams and external agencies.
• Ensure marketing strategies are integrated across all customer-facing areas.
• Leverage insights from the Global Insights team to understand customer behavior and market trends.
• Use data to shape marketing plans that increase engagement and drive performance.
• Partner with Digital, E-Commerce, and Content teams to grow digital reach, engagement, and conversion.
• Develop and support cohesive, data-driven digital marketing strategies.
• Lead and develop any direct reports with clear guidance and coaching.
• Role model Merlin values and foster a culture of creativity, collaboration, and excellence.
• Provide regular performance reporting and insights to senior leaders.
• Make data-led recommendations and manage budgets responsibly to ensure no overspends.

Experience and Qualifications:

 

• 8+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities.
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI.
• Robust commercial understanding in particular the role marketing plays in business performance.
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing.

Benefits

• Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
• Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
• Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards: Celebrate your achievements and hard work!
• 401(k) Program: Save for the future with company matching contributions.
• Tuition Reimbursement Programs: Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!