Senior Manager, Creator Affiliate Marketing

Job ID: 262165
Location Name: CA-FSC LA Off (1175)
Address: 6824 Lexington Ave, Los Angeles, CA 90038, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Remote Eligible: Market Based - Los Angeles, CA

 

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.  We are united by a common goal - to reimagine the future of beauty.

 

The Opportunity:

The Social Team leads Sephora into a community- and culture-driven marketing future, centering on social engagement, cultural relevance, and an entertaining POV across social channels.

 

Job Summary

Sephora is looking for a Senior Manager to lead the strategy, development and execution of Sephora's creator affiliate marketing program. This role is responsible for overseeing a rapidly evolving, business-driving program in partnership with teams across the Sephora organization. The ideal candidate has leadership experience working in core areas of affiliate marketing including creator management, program design and day-to-day program operations.

Success in this role will come from innovating in the affiliate marketing space and designing, managing and measuring creator affiliate campaigns and initiatives aimed at driving Sephora sales revenue and EMV.

 

Key Responsibilities

 

Strategy & Design (30%)

• Work closely with Media, Ecommerce, Influencer, Finance, Partner Brand Marketing and Merchandising teams to create highly cross-functional program design and execution
• Build and optimize programs and innovative campaigns with content creators to drive customer acquisition, engagement and revenue growth
• Stay up-to-date on emerging trends in influencer marketing, affiliate marketing, and the beauty industry to ensure Sephora remains a leader in digital marketing innovation

 

Performance Analysis (10%)

• Report on campaign performance, making real-time and long-term adjustments based on key learnings
• Provide clear and actionable insights to optimize program effectiveness

 

Relationship Management (30%)

• Cultivate and manage strong, long-term relationships with key influencers, creators, and agency partners
• Develop strategic partnerships that align with Sephora's brand values and marketing objectives

 

Creator Recruitment & Development (30%)

• Identify, recruit, and onboard best-in-class influencers (macro, micro, and nano) to reach targeted customer segments
• Develop and implement effective onboarding processes for new creator partners

 

Qualifications

• 6-7 years experience managing and leading large-scale, in-house creator affiliate programs and campaigns
• 2-4 years experience managing or developing affiliate and influencer incentive models and deal structures
• 2-4 years experience working with multiple cross-functional teams and stakeholders
• Senior-leadership-level communication skills to gain alignment

 

Competencies and Skills

• Social marketing expertise
• Affiliate marketing proficiency
• Influencer relationship management
• Agile coaching capabilities
• Results-driven mindset
• Values uniqueness & differences
• Cultivates creativity and disruption
• Marketing campaign expertise
• Ability to organize thoughts to clearly & effectively communicate
• Communication and relationship building skills
• Proactive problem identification and solving
• Highly adaptable to near-constant change
• Project prioritization, organization and delegation
• Identification of opportunities for operational optimizations
• Demonstrates Sephora Values