Director of Marketing Strategy & Brand

Company Overview

ABOUT AMERICAN GOLF

American Golf is a distinguished leader and pioneer in the golf industry, renowned for its innovative and unparalleled approach to golf course management. With over 50 years of experience as an owner, lessee, and manager of golf courses and country clubs, American Golf has established itself as an authority in maximizing the potential of any golf opportunity.

 

Throughout its rich history, American Golf has been involved with more than 325 golf courses, serving diverse private entities and public agencies with its expertise. Presently, American Golf oversees the management of over 70 premier facilities across the United States, providing exceptional service and experiences to avid golfers and enthusiasts alike.

 

We pride ourselves on our commitment to excellence, continually striving to exceed expectations and set new standards in the golf industry. Our team of skilled professionals is dedicated to delivering exceptional service and maintaining the highest standards of course upkeep, ensuring that each visitor to our facilities has an unparalleled experience.

Job Details

Job Purpose

Under the direction of the Head of Marketing, the Marketing Director will oversee, coordinate, and participate in the development and implementation of marketing strategies for the organization’s venue and golf club campaigns across several networks and channels. This role will work with marketing vendors and partners to launch campaigns and build marketing/advertising plans that align with each brands’ goals. They will assist in setting budgets and provide feedback on marketing results and processes. This role will work on a wide range of marketing programs including social influencer programs, email marketing and lifecycle programs, social media, PR, events, and will also assist with managing third party agencies. This role will work closely and collaboratively with the Head of Marketing and Partnerships, to maintain productive relationships with our external partners. They will own and develop multi-channel brand image growth campaigns.

 

Responsibilities

 

Strategy & Campaign Execution

• Develop and implement cohesive marketing plans to increase brand awareness, engagement, and loyalty across golf and private events
• Oversee and lead implementation of the brands across all touchpoints and maintain brand guidelines
• Lead the execution of multi-channel campaigns (email, digital, social, print, PR, influencer)
• Leverage marketing insights to drive customer research to inform brand priorities
• Oversee and uphold brand consistency across all marketing touchpoints
• Collaborate with internal stakeholders and external vendors to align on strategy and execution
• Support copywriting efforts (e.g., press releases, ad copy, landing pages) when needed
• Assist in launching and maintaining lifecycle marketing strategies (email flows, CRM-driven outreach)
• Proactively identify new opportunities to promote the brands via numerous platforms and advertising avenues

Operations & Infrastructure

• Build and implement standard operating procedures (SOPs) and marketing workflows across the organization
• Direct and implement the organization’s advertising and promotional activities
• Establish campaign planning tools, content calendars, and review checkpoints for brand consistency
• Support onboarding and training of field teams on brand guidelines and marketing systems
• Maintain and evolve brand asset libraries, ensuring current and consistent resources for all locations

Analytics & Optimization

• Analyze target market information to identify and recommend effective marketing strategies
• Prepare effective advertising campaigns based on market research
• Maintain knowledge on emerging products and services
• Collaborate with senior executives to develop growth plans for the organization
• Forecast, draft, implement, and oversee the department’s operating budget
• Define KPIs for marketing success aligned with company goals
• Identify new partners, platforms, and optimization opportunities to drive campaign performance for all brands

Vendor & Team Coordination

• Serve as the key point person with advertising platform representatives at third-party networks and agencies
• Work with management teams and marketing head to set plans, goals, and provide reporting and campaign feedback
• Coordinate marketing, social media and cross-departmental strategies to create compelling and creative promotions
• Review and give feedback on creat