Brand Campaign Specialist

Requisition 38020: B3 Brand Campaign Specialist 

A resume helps you stand out to hiring managers and recruiters; your resume communicates your experience and your brand. While it is not required, we encourage you to include an up-to-date resume along with a  completed job application to give you the best opportunity to be considered. A complete resume helps us to better understand your unique  background, relevant experiences, and passions. We look forward to learning about you.

 

Norfolk Southern offers a unique opportunity to be part of our proud legacy that spans nearly 200 years. We are a customer-centric, operations-driven team dedicated to advancing safety, serving communities, and driving innovation for tomorrow's rail.  As part of Norfolk Southern, you’ll join a collaborative team where there are opportunities for growth across the organization. We are building a culture where everyone can thrive by owning and driving exceptional results, being humble and leading with trust, serving our customers with excellence, and collaborating and coaching to win.

 

 

Overview:

Norfolk Southern is seeking a motivated and detail-oriented Brand Communications Specialist to support the Assistant Director Creative + Brand in the execution and reporting of paid media campaigns. This role is essential in enhancing brand recognition and driving business growth through effective marketing strategies and always-on activations.

 

Key Responsibilities:

 

Campaign Development and Execution:

• Supports the Assistant Director in the development and implementation of paid media campaigns across various platforms.
• Leads the creation and optimization of individual ads, ensuring alignment with overall brand strategy and objectives.
• Support the management of always-on activations, such as paid search, monitoring performance and making recommendations for improvement.
• Assists with email marketing campaigns, including list segmentation, content creation, deadline monitoring, and performance tracking.

 

Performance Tracking and Reporting:

• Monitor campaign performance metrics, utilizing marketing analytics tools to generate reports and insights.
• Provide regular updates on campaign effectiveness, highlighting successes and areas for optimization.

 

Brand Support and Strategy:

• Contribute to brand strategy discussions by providing insights based on market research and competitive analysis.
• Assist in maintaining brand consistency across all marketing materials and communications.

 

Collaboration and Communication:

• Collaborate closely with cross-functional teams, including our skilled creative team, to ensure cohesive messaging and alignment of assets and goals.
• Participate in brainstorming sessions to generate fresh ideas and creative solutions for campaigns.
• Develop presentations, creative campaign overviews, performance recaps, and other materials for internal meetings.

 

 

Qualifications:

• 2-4 years of experience in brand communications, digital marketing, or related fields.
• Bachelor’s degree in public relations, marketing, communications, or related field.
• Familiarity with digital marketing channels and tools, including SEM, SEO, and social media advertising.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication skills, both written and verbal, with a collaborative mindset.
• Experience leading campaigns, project management, or multifunctional teams.
• Detail-oriented and organized, with the ability to manage multiple tasks and priorities effectively.
• Proficiency in marketing automation tools and CRM systems is a plus.

 

Work Conditions

Environment: Office (Hybrid)

Shift Work: No

On-Call: Yes

Weekend Work: No

Travel Required: 0 - 5 Days pe