Lead Web Content Marketing

The Out of Home (OOH) Division at Nestlé USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home, to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood College or University. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee mate, Nescafé, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the foodservice industry, ensuring that we are always at the forefront of industry trends and innovations.

 

This position is not eligible for Visa Sponsorship.

 

 

The Digital Content Lead is a creative and results-driven member of the Digital Marketing team that will support Nestle’s mission and grow its online B2B audience. The Lead will work with the Digital Content Manager, and colleagues to conceptualize and manage digital outreach within the foodservice industry. This position requires a communications allrounder and marketer, someone who can create and manage social media calendars, write crisp and punchy social media copy as well as engaging longer blogs, and support email marketing campaigns and website content updates. They will be responsible for leading the agency on editorial content created to communicate out to customers. 

This position is a highly collaborative, cross-cutting role working across multiple teams. It requires a strong relationship builder and a “connector of dots” - someone who can maintain a strong creative vision and has an understanding of the latest digital trends, while helping to align and integrate cross-channel strategies to deliver on objectives. They will have their finger on the pulse when it comes to industry trends and seek out opportunities to reach new audiences.

RESPONSIBILITIES: 

• Develop, activate, and track digital content and social media plans and tactics to promote Nestle and its brands.
• Lead content strategy for the enterprise brand through compelling SEO storytelling.
• Craft informative content to engage with customers to act in desired ways on social media, websites, and email campaigns.
• Provide governance around product information images, playbooks, and attributes.
• Lead the creation and management of content calendars for various digital platforms including social media and websites.
• Collaborate with internal teams to gather information and create compelling stories that resonate with Nestle’s target audience, serving as the core communications representative.
• Team up with core comms members and cross-functional brand leads across the organization to define and drive implementation of compelling multi-channel creative content for the enterprise brand.
• Support the production of multimedia assets, including videos, infographics, trend reports, articles, and other materials, to effectively communicate the enterprise brand in partnership with agency.
• Respond to inquiries or comments from stakeholders on social media channels or through other digital means in a timely and professional manner
• Contribute to email newsletters, including conceptualizing ideas and writing and editing
• Employ listening tactics to respond to reputational issues on social media, escalating pertinent queries to Communications leadership
• Support SEO and keyword research 
• Establish key performance metrics and support the evaluation and reporting of social media and other digital campaigns.
• Stay updated on industry trends, best practices, emerging technologies, and relevant industry topics to provide innovative recommendations for digital communication strategies
• Manage relationships with external agencies for digital marketing initiatives as needed

 

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• Bachelor’s degree preferred or equivalent work experience in marketing or communications

 

REQUIRED SKILLS:

• 5+ years of relevant experience, preferably in digital marketing, digital communications  and/or social media roles 
• Excellent written and oral communication skills, with storytelling capabilities