Specialty Sales Director

<div class="content-intro"><h2 data-pm-slice="1 1 []">About Crunchyroll</h2> <p>Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.</p> <p>Join our team, and help us shape the future of anime!</p></div><h2 data-pm-slice="1 1 []">About the role</h2> <p>As the Specialty Sales Director, you will oversee global commercial performance for specialty sales channels across conventions, fan events, and ecommerce marketplaces. You will turn Global Commerce strategies into clear revenue plans, targets, and operating rhythms. You will lead go-to-market execution for event and marketplace merchandising worldwide. You will partner with Events, Product Development, DTC/eCommerce, Marketing, Operations, and Sony partners to deliver best-in-class fan experiences and commercial results.</p> <p>We will measure success in this role by revenue and margin growth, expansion of our partner ecosystem, sell-through performance at conventions and on marketplaces, and the health and effectiveness of specialty sales channels.</p> <h2>Core Areas of Responsibility</h2> <ul> <li><strong>Own global specialty commercial performance, </strong>including conventions, live events, and ecommerce marketplace channels. You will ensure meeting annual and long-range revenue and margin targets, and you will align plans with Crunchyroll's broader strategic and financial goals.</li> <li><strong>Lead global go-to-market execution</strong> for convention retail, pop-ups, experiential activations, and marketplace merchandising. You will turn strategy and production decisions into concrete assortments, account plans, pipelines, and promotional campaigns by region and event.</li> <li><strong>Develop and refine merchandise and assortment strategies</strong> for events and marketplaces, using fan, retail, and performance insights to inform pricing, exclusives, bundles, and capsule drops that drive demand, sell-through, and brand elevation.</li> <li><strong>Lead commercial relationships</strong> with fulfillment partners, event organizers, venue operators, convention partners, and digital marketplace platforms, including joint business planning, deal structures, and annual negotiation cycles to maximize reach, visibility, and profitability.</li> <li><strong>Partner with Product Development and Creative</strong> to plan and prioritize global convention and marketplace product needs, including exclusiv