AVP Digital Strategy & Transformation

Job Description:

Role Overview:

The Associate Vice President of Digital Transformation will play a pivotal role in leading AT&T’s enterprise-wide mission to become a digital-first company. This leader will partner across Distribution Channels, Operations, Supply Chain, Marketing & Growth and Customer Experience teams to develop a cohesive strategy that combines digital and physical to drive digital adoption across both customers and associates of AT&T.

This role will define the primary objectives and foundational KPIs that reflect transformation success across all teams and create a comprehensive roadmap to implement the transformation strategy. This role requires a close partnership with the Vice President, Digital Performance to understand the current state of AT&T's digital business and experience capabilities as the steppingstone to unlocking the broader transformation execution across the organization.   

They will lead a team of direct reports while also overseeing a dotted line team that represents all key areas of the organization required to deliver on this transformation. This leader will need to possess a unique balance of strategy and operations with strong organizational skills to develop and manage a sequencing roadmap that clearly understands and outlines key dependencies to deliver on the roadmap.

This position requires a highly experienced and operationally minded leader who excels in collaboration in matrixed organizations and can build strong cross-functional partnerships. In addition, the role must be completely fluent in bringing best-of-breed digital technologies and processes to large and complex organizations.

This role is based in Dallas, Texas, requiring in-office presence 5 days/week. Relocation assistance is available for qualified candidates.

Key Responsibilities:

• Strategy: Lead long range strategy planning, digital platform strategy and digital transformation strategy across AT&T that delivers on the vision of becoming a digital first company, measured through digital adoption and significant, incremental growth in volumes and revenue through digital channel enablement across all distribution channels.
• Organizational Alignment: Launch and lead a digital transformation operating model that drives the necessary organizational alignment to fuel speed to market.
• Customer Experience: Partner with VP, Digital Performance and Customer Experience teams to understand digital platform capabilities and customer experience needs required to set other channels up for success in delivering digital adoption.
• Agile Ownership: Lead the agile business leadership team, responsible for decisioning and prioritizing all key platform CTX scrum teams to deliver on foundational objectives. Improve efficiency and time-to-value through Agile ways of working (e.g. Scrums) across cross-functional teams and continuous delivery of high-value features.
• Measurement: Develop a measurement framework for digital transformation, including an omni channel purview to ensure and recognize operational efficiencies and total company value. Utilize customer insights, data analytics, and emerging technologies to inform decision-making and refine the transformation strategy.
• Leadership: Build and manage a high-performing team of digital transformation experts, fostering a culture of empowerment, innovation, and excellence.
• Collaboration: Collaborate with executive leaders in Marketing, Technology, Retail, Customer Care, and other functions to align efforts and drive progress across the

Qualifications:

Required -

• Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced degree (MBA or equivalent) strongly preferred.
• 15+ years of experience in digital transformation, strategy, eCommerce & Operations or related roles, with a proven track record of delivering measurable business outcomes.
• Exceptional ability to navigate and succeed in highly matrixed organizations, building effective partnerships across cross-functional teams.
• Expertise in managing large-scale transformation initiatives, including digital platform redesigns, customer experience optimization, and operational efficiency projects.
• Strong leadership and team-building skills, with a focus on empowering and inspiring teams to achieve ambitious goals.
• Highly collaborative and skilled in engaging with C-suite stakeholders to align strategies and drive enterprise-wide change.
• Operationally minded and data-driven, with a strong focus on achieving results and driving continuous improvement.
• Understand web standards, performance optimization techniques, and emerging technologies like Web 4.0,