Director, Paid Search and Display Media solutions (P3856)

84.51° Overview:

84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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Director, Paid Search and Display Media Solutions

Kroger Precision Marketing [KPM] powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched three years ago, we have activated campaigns for over 1900 brands with best-in-class retention. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

As a Director, Paid Search and Display Media Solutions you are deeply committed to improving the value delivered to our customers and advertising partners. You have accountability for development of the Media portfolio, ensuring delivery against market value & business outcomes. You blend deep commitment to developing products and solutions with a passion for creating a strong innovative collaborative culture.

Responsibilities

• Build and execute against the strategy for our on-site Search and Display media, with a 3-5-year vision, leveraging market landscape analysis, 3P partner [inventory or ad tech]prioritization and business model transformation
• Build trusted partnerships with external partners [ad tech and/or publisher] and internal cross functional teams, to deliveron the success of the media business & enable the delivery of financial outcomes
• Leverage our proprietary assets & industry expertise to develop & scale solutions that:
• Create a benefit for customers, Kroger, & brands through advertising engagement across Kroger’s ecommerce and digital ecosystem
• Distinguish and differentiate Kroger’s capabilities within the retail media ecosystem
• Identify capability needs, driving product discovery, developing product roadmaps, owning business requirements & managing work plans [including value assessment, value delivery prioritization, and timing of product market releases​]
• Own, prioritize and effectively communicate coordinated roadmap with mix of product innovation and product evolution
• Coordinate launch plan & go-to-market strategy for new solutions, inclusive of collateral development, external marketing plans, & sales team training
• Act as the subject matter expert and thought leader for our core solutions both internally & externally
• Keep abreast of developments in the industry including ad tech, publisher, agency & retail readiness, identifying opportunities to enhance the media program.
• Provide executive updates on market reaction, advertising effectiveness, financial progress, & product innovation
• Foster team culture of creativity, accountability, & excellence, leading by example & through coaching of direct reports and build a strong, innovative and collaborative culture
• This role reports to the Director, Commercial Program Lead Self-Service On-Site

Qualification, Skills & Experience

• 7+ years of experience with digital media and commercial product strategy
• Considerable experience executing strategy for Paid Search and Display media
• Experience and comfort working in paid Search Platforms
• Previous experience within CPG / retail media preferred, but not required
• Experience with digital media and commercial product strategy
• Skilled in managing business priorities against design/user needs while delivering against product roadmaps
• Media knowledge and strong understanding of customer needs and how customers use the products and capabilities in the industry. Relentless pursuit of user adoption and satisfaction
• Strong quantitative analysis skills for financial forecasting, scenario planning & business model evaluation
• Experience leading cross-functional teams to deliver scalable products
• Experience in ex