Scheduled Hours

37.5

Position Summary

The multidisciplinary Digital Communications team at WashU is seeking a senior digital content strategist to help create and implement the content strategy for complex web redesign projects.

The senior digital content strategist will leverage prior experience to effectively develop and present content solutions to senior-level clients. They are responsible for the ideation and execution of content strategy for complex projects, including the creation, organization and management of content for strategic, high-visibility university websites and other digital products. The senior digital content strategist’s holistic view of the WashU ecosystem ensures that each project for the CFU and schools on the Danforth Campus reinforces the university’s strategic vision.

Job Description

Primary Duties & Responsibilities:

Content Strategy Development

• Designs and conducts research, including brainstorming sessions, to understand end-user needs and client objectives, in collaboration with multidisciplinary team.
• Analyzes end-user needs and client objectives to address these needs and objectives through content strategy solutions.
• Collaborates closely with other disciplines of the digital team and University MarComm to craft cohesive, customized solutions for clients that serve university wide objectives.
• Identifies and recommends opportunities to optimize content across the WashU digital ecosystem.
• Advocates for brand guidelines, usability standards, business goals, and web content best practices across the university web ecosystem.
   

Information Architecture Design and Implementation

• Designs information architecture for web projects based on data gleaned from research and analysis of site goals and a thorough understanding of the university’s digital landscape.
• Leads reviews of recommended content strategy and information architecture with assigned clients and other stakeholders, often including top-level campus leaders. 
• Builds information architecture into the WordPress website for the project.
   

Client Partnership

• Works directly with clients throughout the lifecycle of a project for the design, development and maintenance of website strategy and content.
• Designs content creation and maintenance plans for clients to guide them in effectively maintaining their sites.
• Creates training and documentation material to empower clients to maintain the content strategy for the lifespan of the website.
• Champions recommended solutions beyond the website launch.
   

Writing, Editing and Proofing

• Develops themes, headlines, key messages, and top-level content for website projects.
• Implements key messaging and content in project website to reinforce content strategy and provide direction for additional content entry.
• Writes and proofs content for the university’s top-level sites and campus partner sites according to WashU brand guidelines as well as MarComm and AP style.
   

Performs other duties as assigned.
 

Working Conditions:

Job Location/Working Conditions

• Normal office environment
• Ability to travel to various on- and off-campus locations
   

Physical Effort

• Typically sitting at a desk or table
• Repetitive hand or wrist motion
   

Equipment

• Office equipment

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all job duties performed by the personnel so classified. Management reserves the right to revise or amend duties at any time.

Required Qualifications

Education:

Bachelor's degree

Certifications:

No specific certification is required for this position.

Work Experience:

Professional Writing, Editing And Optimizing Content For Digital Communications (5 Years)

Skills:

Not Applicable

Driver's License:

A driver's license is not required for this position.

More About This Job

Our Digital Communications team is responsible for the digital side of marketing and communications. We design, build and maintain the primary public-facing university websites including https://washu.edu, https://source.washu.edu,