Digital Marketing Specialist - UI/UX

Best People + Right Culture. These are the driving forces behind JE Dunn’s success.

By hiring inspired people, giving them interesting and challenging work, enabling them with innovative tools, and letting them share in the company’s rewards, we’ve found a sustainable way to grow in our industry for the last 100+ years.

Our diverse teams around the country strive to enrich lives through inspired people and places everyday, and we need inspired people like you to join us in our pursuit of building perfection.

Role Summary

The Digital Marketing Specialist will execute marketing and communication strategies across all JE Dunn customer facing digital channels, including but not limited to external websites, social media and email and database marketing campaigns. This position will drive innovative digital strategies through development and distribution of engaging multimedia content. All activities will be performed in support of the strategy, vision and values of JE Dunn.

• Autonomy & Decision-Making: Makes decisions on routine matters, provides recommendations to supervisor and refers all exceptions to supervisor.  
• Career Path: Senior Digital Marketing Specialist

Key Role Responsibilities - Core

DIGITAL MARKETING SPECIALIST FAMILY – CORE

• Designs and optimizes UI/UX for a variety of digital marketing assets including websites, landing pages, and email campaigns with a focus on maximizing user engagement and conversion rates.
• Conducts user research and usability testing to gather insights and identify areas for improvement amongst digital channels.
• Creates wireframes and prototypes using design tools such as Adobe XD, Figma, or other related software.
• Executes JE Dunn’s and its family of brands’ digital marketing strategy in support of company KSI’s.
• Supports management of online presence for the JE Dunn family of brands through all social and digital media channels.
• Collaborates with business partners to develop accurate, timely and compelling multimedia content on all of JE Dunn’s and its family of brands’ digital channels.
• Supports digital distribution of JE Dunn’s and its family of brands’ content.
• Supports measurement and reporting of digital marketing activities, assessing against goals (ROI and KPIs); makes data-driven digital marketing recommendations for optimization.
• Adheres to brand guidelines and standard governance related to all digital content and activities.
• Identifies and implements industry best practices, keeping an eye on emerging technologies and trends to make recommendations and support core business strategies.
• Acts as a subject matter expert for the creation of multimedia content in line with JE Dunn’s and its family of brands’ digital strategy.
• Contributes to marketing and communications effectiveness by identifying short-term and long-range issues that must be addressed within the digital space.
• Maintains and upgrades technical skills and capabilities regarding the application of new technologies and software.
• Provides ongoing review and competitive analysis of digital marketing activities across the AEC industry.
• Provides regular updates on company’s digital activities and performance, including website analytics and campaign tracking.

Key Role Responsibilities - Additional Core

N/A

Knowledge, Skills & Abilities

• Proven experience as a UI/UX designer with a strong portfolio showcasing digital marketing projects.
• Proficiency in design and prototyping tools such as Adobe Creative Suite and Figma.
• Ability to perform work accurately and completely, and in a timely manner.
• Communication skills, verbal and written – Advanced
• Ability to work in a fast-paced environment managing several projects at a time, can easily shift gears and listen and adapt to changing needs.
• Ability to conduct effective presentations – Advanced
• Proficiency in MS Office
• Experience with Adobe Creative Suite applications.
• Knowledge of core CMS competencies (WordPress preferred)
• Knowledge of Omnichannel Marketing
• Knowledge of Google Analytics, Google Search Console, Google Ad Words, and Google Tag Manager
• Knowledge of lead management, marketing automation and CRM
• Proficiency in multimedia content creation, including graphic design, photography, podcasting and video
• Ability to demonstrate a proactive, customer-first approach, in complex stakeholder environments
• Strong creative problem-solving skills
• Ability to build relationships and collaborate within a team, internally and externally

Education

• Bachelor’s degree in digital marketing, communications or related field (Required)