Associate Director, Marketing and Communications

CATO SMS and Pharm-Olam, LLC have merged to form Allucent!

Allucent is a full-service contract research and development organization with international resources dedicated to helping pharmaceutical and biotechnology companies efficiently and expeditiously navigate the regulatory approval process in order to bring new drugs, biologics, and medical devices to the people who need them. Allucent is a non-laboratory environment. At Allucent, our mission is to help bring new therapies to light. When you work at Allucent, that means rolling up your sleeves and applying your scientific knowledge, clinical expertise, and experience to partnerships with our clients in small and mid-sized biotech companies.

These customers have new therapeutic ideas but want a partner who can assist with the clinical trial process, the complexities of certain disease states, or other critical capacities. You’ll work with them on the newest treatment breakthroughs for some of the most perplexing conditions. And ultimately, you’ll help make a positive difference in patients’ lives.

Summary:

We are looking to fill a new position in our growing company, Associate Director, to help us bring our new brand to life with compelling content and messaging. The successful candidate is an exceptional writer and passionate content strategist with a knack for breaking down complex topics into compelling, digestible narratives. This is a remote position in the United States, preferably in the Eastern or Central time zones with the opportunity to be hybrid if Cary, NC is your home. There may be an occasional need to travel nationally for meetings.

Location: US (remote)

Responsibilities:

In this role, you will employ content B2B marketing strategies focused on growing our Clinical Pharmacology Modeling Simulation (CPMS) business focused on increasing web traffic, Allucent brand awareness, and lead generation by creating "shareable" and snackable content that engages our core audiences and distills what we do best. Working with the content hub, you will also help define what topics and how and where to share CPMS content that yields the best results and ROI.

This role will also partner with the Chief Marketing and Communications Officer and a dedicated intern on developing and executing global employee engagement communications through internal channels.

• Partner with the CPMS Sr. leadership team aligning on positioning and growth strategies in both the short and long term.
• Support CPMS content strategy and messaging architecture in collaboration with members of the marketing team.
• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more (also working with outside agencies and consultants).
• Plan and implement integrated, multi-channel marketing campaigns utilizing current tools and resources to reach relevant audiences. This will include developing the narrative and messaging to convey Allucent’s unique value proposition in the marketplace.
• Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels.
• Measure and report on content performance; optimize based on results.
• Help author and review internal communications that are focused on employee engagement.
• Manage a direct report that is focused on employee engagement.

Requirements

Qualifications:

• Bachelor’s degree (BS/BA) in Business, Marketing, Advertising, Communications, or associated field from an accredited institution required.
• 6+ years of marketing or editorial experience, ideally in the life sciences industry or equivalent.
• Experience with Clinical Pharmacology is a plus.
• Aptitude for understanding and explaining scientific information in an engaging way for different audiences.
• Aptitude for learning and adopting tools in the Martech stack - HubSpot.
• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment.
• Collaborative team player with great interpersonal skills and the ability to work cross-functionally.
• Strong project management skills and attention to detail.

Skills:

• Excellent written and verbal communication, planning, critical thinking, and organizational skills, including command of English language.
• Ability to work across organizational structures collaboratively, including the marketing team, sales and operations, and subject-matter experts to drive strategies and decision making.