Digital Marketing Manager

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

We are seeking a Digital Marketing Manager to aid in the oversight and management of our relationships with external agency partners, ensuring they deliver high-quality digital marketing services to our franchise network. This role will involve collaborating closely with franchisees and third-party agencies to ensure that marketing campaigns, strategies, and initiatives align with both brand standards and franchisee needs. The ideal candidate will have a strong background in digital marketing, experience in managing agency relationships, and a deep understanding of how to support franchisee success.
This position requires an understanding of multiple marketing and digital tactics. The ideal candidate must be flexible, as the day-to-day responsibilities will vary with evolving departmental and company-wide objectives. 
Duties and Responsibilities:

• Serve as a primary liaison between the GSSF and our digital marketing agencies, ensuring that agency partners understand brand standards and franchisee service expectations.
• Oversee agency performance and ensure digital marketing campaigns, strategies, and activities align with the brand objectives and franchisee requirements.
• Foster strong, long-term relationships with agency partners and franchisees to ensure a mutually beneficial partnership.
• Analyze campaign performance, ensuring campaigns are optimized and error-free.
• Collaborate with internal departments to resolve questions, mediate concerns, and support the school’s overall success. 
• Educate franchisees about the digital marketing initiatives, strategies, and campaigns.
• Stay updated on digital marketing trends and innovations, ensuring that franchisees benefit from the latest tools and strategies available in the industry
• Plan, execute, and monitor digital marketing initiatives and campaigns to achieve specific goals. 
• Assist with team projects as needed. 

Requirements:

• BS in Digital Marketing, Communications, or related field
• Strong understanding of paid digital marketing channels, including paid search (PPC), social media, and display advertising.
• Previous experience managing and overseeing relationships with external agencies or vendors, focusing on ensuring service excellence.
• Strong knowledge of analytics, ad management, and reporting tools (e.g., Google AdWords, Google Analytics, Meta Ads Manager, etc.) to monitor campaign performance.
• Excellent communication and presentation skills, with the ability to translate marketing data and strategies into clear recommendations for internal and external stakeholders.
• Strong project management and managerial skills.

Desired Skills and Abilities:

• Proven experience (5+ years) in digital marketing, preferably in a franchise, large in-house team, or agency management environment.
• Strong time management and multi-tasking skills with the ability to self-motivate in a fast-paced environment
• Excellent written and verbal communication skills
• Experience with a Mac-based environment and G Suite preferred

Flexible work from home options available.

Tropical Vibes & Impacting Lives!

You feel it the moment you walk in. There’s more than vibrant colors, a tropical theme and happy children. There’s something different, something extraordinary. Something truly GOLDEN. It’s passion. Not just a passion for kids or a passion for swimming…it’s a special passion for changing – even saving – lives, by being a part of kids learning to swim.

When you work at Goldfish, you're not just an employee. You're a part of something bigger. You're making an impact; a splash in the lives of the children in your community. You're an integral part of a team, working together to move forward a mission. You’re also making waves in your future, learning life lessons in and out of the pool through mentorship, leadership and passion. At Goldfish, it’s more than a job - it’s an endless pool of possibilities, opportunities and life-changing moments!

 

Making Waves with Passion, Purpose & Core Values!

At Goldfish, our core values are at the heart of everything we do, and behind every decision that we make. To us, these values are more than just words - they're embraced with purpose in our everyday lives, and what allows us to make a splash in our community, and in the lives of our members and our team!

We go above and beyond with every detail to create a GOLDEN Experience!