Salesforce Marketing Cloud Manager

We’re looking for a Salesforce Marketing Cloud Manager to lead the strategy and execution of our Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You’ll be at the intersection of technology, marketing, and innovation—helping us elevate our digital experience and drive measurable results.

 

Essential Functions and Responsibilities:

 

Platform Ownership

• Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC).
• Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns.
• Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases.
• Maintain compliance with digital communication regulations (CAN-SPAM, TCPA).

Drive Strategy

• Serve as the Product Owner for SFMC—manage the vision, roadmap, and backlog to align with broader marketing and business goals.
• Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion.

Lead and Collaborate

• Manage and mentor a team of Marketing Cloud Developers - fostering professional growth and technical excellence.
• Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences.

Execute High-Impact Campaigns

• Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics.
• Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features.

Measure and Optimize

• Build dashboards and reports to track KPIs—such as open rates, click-through rates, and conversion performance.
• Use insights and root cause analysis to drive continuous improvement and marketing efficiency.

Innovate

• Stay ahead of industry trends, emerging technologies, and platform enhancements.
• Identify new opportunities to enhance customer experience and improve ROI.
• Bring artificial intelligence into the day-to-day workflow to further improve team outcomes.

 

Qualifications and Education:

• 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio).
• Strong working knowledge of AMPscript, SQL, SSJS, and APIs.
• Proven success managing end-to-end marketing automation strategy and execution.
• Bachelor's degree in Marketing, Computer Science, Information Technology, or related field.
• Strong project management skills and ability to lead in a fast-paced environment.
• Experience using Jira to manage backlogs and organize work.
• Ability to communicate complex technical topics to business stakeholders.
• Experience with Salesforce Data Cloud and Agentforce is a plus.
• Salesforce Marketing Cloud Certifications are preferred.

 

Perks and Benefits

• 4 weeks accrued paid time off + 9 paid national holidays per year
• Free onsite gym at our Boston Location
• Tuition Reimbursement 
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Robust health and wellness program and fitness reimbursements
• Auto and home insurance discounts
• Matching gift opportunities
• Annual 401(k) Employer Contribution (up to 7.5% of your base salary)
• Various Paid Family leave options including Paid Parental Leave
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Convenient location directly across from South Station and Pre-Tax Commuter Benefits

 

Salary Ran