Senior Growth and Demand Generation Manager

<p><strong><span>🚀 Role:</span></strong><span> </span><span>Senior Growth and Demand Generation Manager </span></p><p><strong><span>📅 Start Date: </span></strong><span>ASAP<br/></span><strong><span>📍 Location: </span></strong><span>Hybrid – Netherlands (Rotterdam or Amsterdam preferred)</span><span><br/></span><strong><span>💰 Salary: </span></strong><span>Competitive with benefits</span></p><p><strong><span>🧑‍💻 Report to: </span></strong><span>Reports to Head of Marketing</span><span> </span></p><p></p><p><strong><span>Why This Role, and Why Now?</span></strong><span> </span></p><p><span>Mobilexpense is a fast-scaling B2B SaaS company transforming expense management across Europe.</span> We’re looking for a <strong>hands-on growth leader</strong> who has already operated in the trenches of a <strong>B2B SaaS scale-up</strong>. You should be as comfortable setting high-level demand strategy as you are launching a new LinkedIn campaign or rebuilding an ABM flow. </p><p>We’re scaling fast and need a <strong>strategic executor</strong> to drive our full-funnel demand gen initiatives. This role will be responsible for: </p><ul><li><p><strong>Owning</strong> the demand generation engine across paid, organic, and Account Based Marketing </p></li></ul><ul><li><p><strong>Driving</strong> measurable, repeatable pipeline growth in collaboration with Sales and Product Marketing </p></li></ul><ul><li><p><strong>Optimising</strong> channel mix, budgets, and funnel performance through experimentation and data </p></li></ul><ul><li><p><strong>Connecting</strong> siloed motions into a cohesive buyer journey </p></li></ul><p></p><p><strong><span>What You’ll Do</span></strong><span> </span></p><p><strong><span>Campaign Strategy &amp; Execution</span></strong><span> </span></p><ul><li><p>Manage the full media mix across Google Ads (Search, Performance Max), LinkedIn, YouTube, and emerging B2B channels </p></li></ul><ul><li><p>Build high-intent campaigns aligned with sales plays, ICP segments, and product use cases </p></li></ul><ul><li><p>Own creative iteration, nurture flows, and conversion-optimised landing pages </p></li></ul><p><strong><span>Account-Based Marketing (ABM)</span></strong><span> </span></p><ul><li><p>Define ICP tiers in partnership with Sales and Product Marketing </p></li></ul><ul><li><p>Execute personalised ABM programs across digital channels using HubSpot  </p></li></ul><p><strong><span>Funnel Ownership &amp; Attribution</span></strong><span> </span></p><ul><li><p>Monitor and optimise performance from top-of-funnel CAC to SQLs and pipeline contribution </p></li></ul><ul><li><p>Implement and manage multi-touch attribution using GA4 and HubSpot </p></li></ul><p><strong><span>AI-Powered Experimentation</span></strong><span> </span></p><ul><li><p>Integrate AI tools into your workflow for faster ideation and personalisation </p></li></ul><ul><li><p>Build a culture of rapid experimentation to accelerate learning and growth </p></li></ul><p><strong><span>Analytics &amp; Reporting</span></strong><span> </span></p><ul><li><p>Own dashboards and performance reporting in GA4, Looker Studio, and HubSpot </p></li></ul><ul><li><p>Present actionable insights, results, and future experiments to marketing leadership and cross-functional teams </p></li></ul><p><strong><span>Cross-Functional Collaboration</span></strong><span> </span></p><ul><li><p>Work closely with Sales, Content, Product Marketing, and RevOps to align on GTM goals </p></li></ul><ul><li><p>Bring demand insights to QBRs and growth planning processes </p></li></ul><p> </p><p></p> <h3>Requirements</h3> <p><strong><span>Who You Are</span></strong><span> </span></p><ul><li><p><strong>You’ve been in the trenches of a B2B SaaS scale-up</strong>: This is non-negotiable. You understand the pace, complexity, and ambiguity of a scaling company </p></li></ul><ul><li><p><strong>You don’t separate strategy from execution</strong>: You love building the plan, and you love running it </p></li></ul><ul><li><p><strong>You own performance</strong>: You’ve managed six-figure budgets and know how to connect spend to pipeline impact </p></li></ul><ul><li><p><strong>You’re ABM-proven</strong>: You’ve built or scaled account-based motions, not just followed someone else’s playbook </p></li></ul><ul><li><p><strong>You speak the language of growth tools</strong>: Google Ads (incl. PMAX), LinkedIn Campaign Manager, GA4, HubSpot (CRM + CMS), and GTM </p></li></ul><ul><li><p><strong>You’re AI-enabled</strong>: You actively use AI to move faster, work smarter, and generate better outcomes </p></li></ul><ul><li><p><strong>You work fast and thrive with autonomy</strong>: You don’t wait for permission. You build, launch, and optimise at speed </p></li></ul><ul><li><p><strong>You communicate with clarity</strong>: You turn results into stories that drive alignment, action, and investment </p><p></p></li></ul><p><strong><span>Why Join Mobilexpense?</span></strong><span> </span></p><p><