Sales Enablement Associate

At PitchBook, we are always looking forward. We continue to innovate, evolve and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy and fun that reverberates throughout the company. 

Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast and do it all over again in the pursuit of excellence.

If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you. 

About the Role:

The Marketing team at PitchBook is critical to fueling the company’s growth by utilizing a variety of strategies to support our Sales and Customer Success departments grow and retain our client base. The Marketing team is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.

The Field Activation team provides Sales and Customer Success leaders and reps with the learning materials, content and resources to help them drive growth, retention and expansion. Partnering with the Sales and Customer Success teams, as well as the go-to-market marketing functions (campaigns, demand gen and more) the Sales Enablement Associate will develop and execute impactful, data-driven solutions for transforming the Sales and Customer Success process. This role is responsible for developing and deploying programs and initiatives that enable customer-facing teams to execute the core functions of their jobs more effectively, especially as it relates to growth, retention and expansion. Success is measured by the overall business impact of these solutions and cross-functional collaboration.

Primary Job Responsibilities:

• Work with Sales and Customer Success teams to develop, execute, optimize and assess enablement program
• Determine sales enablement priorities with Sales and Customer Success stakeholders
• Communicate enablement strategy and KPIs to stakeholders
• Build a trusted relationship with Sales and Customer Success teams
• Facilitate content creation and usage strategy with Sales, Customer Success and Marketing teams both for content to Sales/Customer Success and through Sales/Customer Success to our prospects and clients
• Define, develop, measure and communicate performance data to understand the business impact of enablement efforts and incorporate learnings to continuously iterate on the enablement strategy
• Maintain sales enablement software to ensure it is easily accessible and providing the capabilities sellers need
• Serve as a communication channel in partnership with marketing go-to-market and campaign plans to ensure Sales and Customer Success have the right information at the right time to support the larger marketing efforts, both for their own education and for prospect and client education
• Build and maintain close partnerships with the Marketing team (campaigns, demand gen, frontline, marketing ops, content strategy and more) as well as Product, Sales and Customer Success to develop strategies that support shared goals around customer usage, revenue generation and more
• Utilize data-driven decision making to influence future enablement strategies; continually dive into analytics for learning and optimization opportunities
• Monitor industry trends and stay up to date on new technology and techniques
• Support the vision and values of the company through role modeling and encouraging desired behaviors
• Participate in various company initiatives and projects as requested

Skills and Qualifications:

• Bachelor’s degree or equivalent work experience
• 2+ years of business-to-business (B2B) marketing experience, SaaS preferred, in sales enablement, sales support, go-to-market or product marketing roles
• Passion for customers and cross-functional collaboration with direct experience in go-to-market focused roles
• Strong understanding of the sales environment, including sales content, tools and trainings
• Top-notch analytical skills with a proven ability to work through data and multiple attribution models to find opportunities and actionable insights and clearly communicate to a diverse set of stakeholders
• Work well cross functionally, building strong relationships to effectively partner across marketing tea