VP, Marketing (Armis from ServiceNow)

Company Description

Armis from ServiceNow, protects the entire attack surface and manages an organization’s cyber risk exposure in real time. Combined with ServiceNow’s Security and Risk capabilities, as well as Identity Security capabilities from Veza, we bring together all critical capabilities to secure every asset, every identity - incl. AI Agents - across all environments with the right level of context - security, operational and business - to build the first of its kind autonomous defense platform for the Agentic Enterprise. 

ServiceNow started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Job Description

We are seeking a visionary VP Product Marketing to lead the global strategy for our industry-leading Security & Risk portfolio. In this role, you will architect our positioning and messaging, ensuring ServiceNow’s ability to secure and govern every asset and identities - IT, OT/IoT, Medical Devices, critical infrastructure, human identities, NHI, AI Agents - is clearly differentiated and communicated to the world. 

You will oversee global growth plans for ServiceNow’s Security & Risk portfolio, defining our positioning and developing a differentiated narrative around our AI-powered innovation. As a strategic partner to the executive leadership team, you will identify untapped market opportunities and leverage a deep understanding of the CISO’s and Chief Risk Officer’s pain points. Furthermore, you will collaborate closely with our Analyst Relations teams, ensuring ServiceNow maintains a dominant "Leader" position across all relevant Industry Analyst reports [Gartner, Forrester, IDC, …] 

What you will do: 

• Strategic Growth: Identify expansion opportunities within the ServiceNow portfolio, specifically targeting the convergence of Security capabilities in the Agentic era.

• Differentiated Messaging: Develop high-impact messaging that articulates the ServiceNow value proposition across the entire asset attack surface, ensuring resonance with both technical buyers and C-suite executives

• Analyst Briefing: Support the strategic relationship with industry analysts, working closely with the AR teams. Deliver briefings, demos as part of evaluation cycles, and ensure our innovation roadmap and vision are accurately reflected in influential market reports.

• Market Intelligence: Oversee deep-dive research into market requirements, macroeconomic trends, and the competitive landscape to keep ServiceNow two steps ahead of legacy security vendors.

• Cross-Functional Synergy: Partner with Product Management, Business Unit leaders, and Sales to design the Go-to-Market strategies and resource alignment necessary to exceed ARR growth objectives

• Thought Leadership & Brand: Collaborate with brand and editorial teams to elevate storytelling, positioning the company as a leader in Security

• Content & Campaign Architecture: Design the global content strategy for product launches, demand generation, and website presence, ensuring a consistent and compelling voice.

• Sales & Partner Enablement: Lead the creation of world-class enablement materials, equipping our global sales force and channel partners to win in complex, competitive environments.

• Team Leadership: Provide world-class mentorship to the Product Marketing teams, managing the hiring, development, and retention of top-tier marketing talent.[

• Executive Influence: Dual reporting to the CMO of Armis and the SVP, Product Marketing of ServiceNow, act as a key member of the Marketing Executive team, bringing a product-centric lens to quarterly reviews and long-term strategic planning.

Qualifications

What we expect: 

• Experience: 15+ years of relevant marketing experience, with a heavy focus on B2B cybersecurity or high-scale SaaS.

• Education: BSc/MSc or MBA in Marketing, Communications, or a related technical field.

• Cybersecurity: Deep expertise in the cybersecurity landscape.

• Growth Mindset: Demonstrated success in building and scaling marketing functions withi