Area Business Manager, Integrated Medicine - Roanoke, VA

Role Summary 

Pfizer is a global leader in biopharmaceutical innovation, committed to breakthroughs that change patients’ lives. The Integrated Medicine ABM leads a high-performing team across both the Neuroscience (Migraine) and Cardiovascular (NVAF/VTE) portfolios — two of Pfizer’s most strategically important therapeutic areas. 

This role requires a manager who can operate across complex, science-intensive customer environments, develop deep clinical credibility with specialists and primary care stakeholders, and drive commercial performance across a broad portfolio. The ABM reports to the Regional Business Director and works closely with Marketing, Channel, and cross-functional HQ partners to deliver on business imperatives. 

Role Responsibilities 

Team Leadership & Performance Management 

• Hire, coach, develop, and manage 9–12 representatives across Neuroscience and Cardiovascular portfolios 

• Establish clear team goals, hold team members accountable to performance standards, and manage underperformance with directness and care 

• Build a strong team culture grounded in engagement, morale, and a continuous improvement mindset 

• Apply situational leadership and multimodal coaching — live, virtual, and hybrid — to strengthen rep capabilities across all engagement types 

• Ensure colleagues receive meaningful development opportunities that support career growth and long-term engagement 

Business Planning & Execution 

• Develop and implement strategic area business plans aligned to national and regional priorities across both therapeutic areas 

• Own area-level budget accountability; plans, organizes, and monitors resource deployment to maximize business potential 

• Conduct proactive data analysis to identify market trends, assess key stakeholders, and anticipate future shifts in the business landscape 

• Ensure effective and efficient utilization of promotional materials and measure field execution against plan 

• Collaborate with Marketing during the Op Plan process to shape key strategies, business imperatives, and objectives 

Customer Engagement & Key Account Development 

• Build and maintain relationships with customers (including KOLs), large group practices, hospitals, and managed care organizations across both the Migraine and NVAF/VTE landscapes 

• Model high clinical knowledge and the ability to lead credible, science-forward conversations across therapeutic areas 

• Identify and pursue key account development opportunities that impact area and national business 

• Champion the value of cross-functional collaboration to meet customer needs; connect HSPs with channel and HQ partners to address complex customer requirements 

• Coach reps on seamlessly integrating digital tools and cross-functional colleagues into customer engagements