Director or Executive Director of Marketing and Communications (depending on experience) for the School of Civic Leadership
The University of Texas at AustinAbout the role
Job Posting Title:
Director or Executive Director of Marketing and Communications (depending on experience) for the School of Civic Leadership----
Hiring Department:
School of Civic Leadership----
Position Open To:
All Applicants----
Weekly Scheduled Hours:
40----
FLSA Status:
Exempt----
Earliest Start Date:
Immediately----
Position Duration:
Expected to Continue----
Location:
UT MAIN CAMPUS----
Job Details:
General Notes
The University of Texas at Austin’s School of Civic Leadership prepares a rising generation to thrive in life and in service to others. SCL is home to a community of scholars and students who draw on the Western tradition and American constitutionalism to gain insight on what it takes to live well and lead well.
The University of Texas at Austin provides an outstanding benefits package to staff, including:
- Competitive health benefits (Employee premiums covered at 100%; family premiums at 50%)
- Vision, dental, life, and disability insurance options
- Paid vacation, sick leave, and holidays
- Teachers Retirement System of Texas (a defined benefit retirement plan)
- Additional voluntary retirement programs: tax sheltered annuity 403(b) and a deferred compensation program 457(b)
- Flexible spending account options for medical and childcare expenses
- Training and conference opportunities
- Tuition assistance
- Athletic ticket discounts
- Access to UT Austin's libraries and museums
- Free rides on all UT Shuttle and Capital Metro buses with staff ID card
For more details, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards
Purpose
The Director or Executive Director of Marketing and Communications will formulate and implement a comprehensive branding and marketing strategy to position the new School of Civic Leadership as a national leader in civic education and academic excellence. Advance college priorities, including driving applications and yield of prospective students, recruiting world-class faculty, and establishing a strong national reputation.
Responsibilities
Develop and implement a comprehensive marketing and communications strategy for the School of Civic Leadership. Establish the brand voice, ensuring consistent and memorable tone, style and branding across platforms. Develop a strategic marketing and communications plan. Serve as the school’s liaison with UT Austin's central communications office and participate on university-wide committees as needed. Serve as a member of the senior leadership team of the School of Civic leadership, providing communications and marketing guidance for all strategic efforts of the school. Advise dean's office leadership on opportunities related to image, marketing and branding, and high-level communications issues. Work closely with Admissions to coordinate student recruitment communications. Advise on materials and communications associated with fundraising efforts and selected high-profile events. Coordinate crisis and emergency communications and response when necessary.
Serve as creator, editor, and reviewer for website, social media, advertising, e-mail, and publication content. Coordinate in-house team members and outside contractors to provide consistent content that features high impact, engaging text and visuals adapted to different audiences: students, alumni, donors, faculty, and the public. Be knowledgeable of and enforce best practices across team members. Determine, assign, and coordinate asset delivery from designers, illustrators, videographers, photographers, copywriters, podcasters, and marketing agencies to achieve brand building goals and position the School of Civic Leadership as a center of academic excellence in the growing civics movement. Determine content and designate writing assignments for SCL’s Forum magazine.
Develop and evaluate yearly marketing and communications plan based on ROI and allotted budget. Manage and maintain the budget including contracts, vendors, events, and publications.
Required Qualifications
Bachelor’s degree in a related field
At least five years of experience in communicatio
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