Sales Enablement Director - CVS Media Exchange (CMX)

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

CVS Media Exchange is hiring a Director Sales Enablement. This role will report to the Head of Sales, Front Store.

CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. 

In this role, you will primarily connect our Sales org to other partner orgs such as: Product, I&S, Measurement, Audience. Sales Enablement & Operations will also be responsible for managing successful sales efforts, client engagement and work in collaboration with sales to monitor sales performance metrics, and analyze data to identify areas of improvement.

Working with an understanding of strategic clients’ business and ensuring campaign strategies and tactics deliver on the clients’ needs. The successful candidate will be comfortable bridging our partner business needs to deliver a comprehensive solution strategy to brand clients, as well as revenue generation opportunities through Solutions that will span the retailer offering included (but not limited to); retail media, loyalty programs, shopper marketing initiatives, research efforts, test-and-learn, etc.

Responsibilities include:

Help drive demand for retailer media, developing a strategic approach, execute and report on campaigns that work across the retailer ecosystem

• Supporting sales with positioning, messaging and materials
• Develop data-driven insights and solution recommendations
• Responsible for maintaining the day-to-day relationship and communication on existing engagements and cross functional projects
• Provide analytics and insights to optimize our sales efforts
• Manage the production of sales materials with Marketing and support to help drive new business and revenue
• Oversee processes, tools, and strategies to support maximizing sales inclusive of, but not limited to, pipeline management, sales forecasting (by sales lead, by product, by timeframe [monthly, quarterly, annual], monitor closing ratios) and building a scientific approach to delivering revenue goals by leveraging available data and tools.
• Work with CMX finance/business operations to manage client discounts/advertiser tier benefits and any promotional offers across enterprise tentpole initiatives as well as single-advertiser programs.
• Ensure compliance with company policies, procedures, and industry regulations
• Define, establish, and implement processes for enterprise tentpole marketing initiatives to ensure ways of working have been properly identified and established across sales, business operations, and product to deliver on identified business and revenue goals.
• Actively manage resource requests and workforce planning for sales organization. Oversee implementation and integration of new emerging tools and/or technologies that will enable CMX sales team to work effectively and efficiently.
• Develop and implement strategies to optimize sales operations, improve productivity and enhance revenue generation.
• Ensure compliance with CMX guardrails (set by business operations), procedures, manage sales related exceptions impacting margin/profitability/partnership tier-benefits.
• Provide sales operations inputs for JBPs, QBRs, and lead development of account planning processes.
• Manage strategies towards increasing GMV penetration for business growth across all categories.

Required Qualifications:

• 10+ years of sales enablement experience, including media and full funnel measurement; advanced knowledge of digital media channels including display, social, and search

Education
Bachelor's degree, preferably with a concentration in business or marketing, or equivalent work experience (High School Diploma and 4 years o