Product Director, Bispecifics Community Expansion Marketing

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

Professional

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is currently recruiting for a Product Director, Bispecifics Community Expansion Marketing for TECVAYLI and TALVEY, located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine.

This position is a critical part of the TALVEY and TECVAYLI marketing teams and will work closely with external parties and field-facing teams to identify and implement strategies that enable adoption of J&J’s MM bispecifics in the community oncology setting (i.e., community hospitals and community oncology clinics).  The individual will be responsible for the development and implementation of marketing strategies and tactics, external partnerships and novel solutions that help community customers successfully operationalize and adopt J&J MM bispecifics across new accounts.  The Product Director will work closely with multiple functions including Policy and Advocacy, Franchise Marketing, Field Teams (including Bispecific Area Business Specialists, Oncology Key Account Managers, and Oncology Sales), Business Analytics, Multiple Myeloma Market Development team, and outside vendors such as Group Purchasing Organizations (GPOS) and leading advocacy / trade organizations to execute key commercial community expansion activities.  This position reports to the Group Product Director, Bispecific Community Expansion. 

Responsibilities include but are not limited to:

• Leads development of comprehensive marketing content, programs and solutions intended to address key bispecific adoption barriers facing community oncology and facilitate new community account activation.  These will have an emphasis on enabling operationalization at new accounts and target key operational stakeholders such as pharmacists. 

• Shape strategy and oversee successful implementation of external partnerships and educational programs / offerings aimed at improving community account operational readiness with key entities, including leading national and regional advocacy and trade organizations, provider GPOS (via fee-for-service programs) and other third parties.  Work with other cross-functional partners such as franchise marketing, Strategic Customer Group and Policy and Advocacy to ensure all external partnerships and programs align with brand strategy and address most pressing community adoption barriers.  Establish compliant tracking of program execution and report out relevant KPIs / metrics.

• Leads pharmacist market development workstream including pharmacist KOL identification and mapping.  This will include oversight of a third-party vendor to support mapping, collaboration with relevant field team leads and roll-out of outputs to inform subsequent customer engagement across the organization.  Pharmacists are a key focus as they often serve