Companion Animals Business Activation Lead, LATAM

Job Description

Our Animal Health Division is a trusted global leader in veterinary medicine, dedicated to preserving and improving health, well-being, and performance of animals and the people who care for them. We are a global team of professionals working together to make a positive difference in animal care and the world’s food supply and have a deep sense of responsibility towards our customers, consumers, animals, society, and our planet.

Through our commitment to The Science of Healthier Animals®, we offer veterinarians, farmers, pet owners and governments one of the widest ranges of veterinary pharmaceuticals, vaccines and health management solutions and services as well as an extensive suite of digitally connected identification, traceability, and monitoring products. We invest in dynamic and comprehensive R&D resources and a modern, global supply chain. We are present in more than 50 countries, while our products are available in some 150 markets. Our Animal Health Marketing team takes a customer centric perspective using customer feedback and market intelligence data. Using this data, we design, develop and deploy products, platforms, brands and marketing initiatives that ensure we can improve the health and well-being of animals everywhere.

Our role

The Companion Animal Business unit leads strategy development and drives business activation across markets throughout the world. It drives global marketing strategies and activities to drive successful key company Companion Animal launches and maximizes the value of in-line products. Our company has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth.

In this position, the Business Activation Lead is responsible for making the most business impact and value generation by working with regional leadership. You will lead priority business drivers, and the development of regional and country roadmaps. The Business Activation Lead will represent Global Companion Animal Marketing in its entirety to Regional Vice Presidents, General Managers, and marketing leadership. Through proven skills and influence, the candidate aligns regional management by planning and driving successful strategic launches of major new innovative products. Incumbent must have ability to influence franchise campaigns, customer engagement, and sales enablement to capture the most value of launches at customer level. Your efforts will be aligned with strategic guidance set at franchise level, initiatives provided by customer marketing, and integrating region/key market needs in the development of promotional and tactical implementation plans to execute across various target audiences.

This position is an essential and prominent leadership position and will interact and influence all levels of the company as needed (including Senior Executives) to ensure optimized investments and successful Companion Animal strategic launches. 

Primary Activities include, but are not limited to:

• Drive marketing strategy for new products and cross-portfolio initiatives through assigned region.

• Develop regional and key market alignment in support of priority business drivers,

• Lead Regional and Country roadmap process and create Marketing Implementation Plans to maximize revenue.

• Direct and monitor marketing investments to Pet Owners identify areas to improve efficiency and return.

• Oversee and implement Regional Marketing training to ensure regional consistency.

• Coach Business Unit directors on promotional expense optimization.

• Organize necessary follow-up and task force with the regional and global teams to ensure successful delivery of the aligned objectives for the year.

• Work with the Digital enablement department and the regional and local marketing teams to develop customer journeys and omnichannel operational strategy to reach identified targets.

• Communicate, collaborate, and align actions with key stakeholders within regional commercial organizations including Vice Presidents/General Managers/Business Unit Directors on core marketing launch strategies and address local launch and post-launch needs.

• Provide marketing team leadership to ensure successful implementation to support product launches throughout the world.

• Collaborate closely with customer marketing, commercial, digital, and sales enablement and provide impactful launch materials to be implemented and adapted within markets.

• Understand how the digital platforms and products are performing and drive iterative change as necessary to drive measurable results.

• Orchestrate Business steering process to track implementation of key launches.

• Collaborate