Salesforce Product Marketing Manager/Director (Remote)

Location: Any City, India (Remote/Hybrid)

ABOUT FLOSUM

Flosum is a leader in Salesforce DevOps and data backup solutions, enabling enterprises to achieve greater agility, security, and scalability within the Salesforce ecosystem. We serve a global customer base and are known for our innovative products, seamless integrations, and strong commitment to the Salesforce community.

ROLE OVERVIEW

We’re looking for a strategic, technically adept Product Marketing Manager/Director who possesses a deep understanding of the Salesforce ecosystem. In this role, you’ll bridge the gap between technical product development and go-to-market strategies, ensuring our solutions resonate with our target audiences and drive measurable business outcomes.

KEY RESPONSIBILITIES

    •    Strategic Marketing Leadership:

    •    Develop and execute a comprehensive product marketing strategy that aligns with Flosum’s growth objectives in the Salesforce DevOps and data backup spaces.

    •    Define clear positioning and messaging that differentiates Flosum in a competitive market.

    •    Analyze market trends, customer needs, and competitor activities to inform product and marketing strategies.

    •    Salesforce Ecosystem Expertise:

    •    Stay intimately informed about the Salesforce platform, including the nuances of Salesforce DevOps processes, data backup requirements, and ecosystem trends.

    •    Collaborate with Salesforce experts internally and externally to refine our product offerings and messaging.

    •    Go-to-Market Execution:

    •    Partner with Product Management and Engineering teams to translate technical features into customer-centric benefits and compelling narratives.

    •    Own product launch strategies, coordinating cross-functional teams to deliver on-time, impactful releases.

    •    Produce sales enablement materials, including competitive battlecards, feature briefs, whitepapers, and case studies.

    •    Customer-Centric Marketing:

    •    Build a deep understanding of our customers—who they are, what they value, and how our solutions solve their challenges.

    •    Gather and synthesize customer feedback, collaborating with Product teams to enhance offerings.

    •    Drive customer-focused content initiatives, such as webinars, success stories, and community engagements.

    •    Performance Measurement:

    •    Establish KPIs for all product marketing efforts and measure their impact on revenue, market share, and customer adoption.

    •    Use data and insights to iterate and continuously improve marketing approaches.

REQUIRED SKILLS & QUALIFICATIONS

    •    5+ years of experience in product marketing, preferably within the Salesforce ecosystem or related SaaS platforms.

    •    Demonstrated success in launching and marketing complex technical products.

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