Managing Director Loyalty & Cobrand

Company

Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. 

Role Summary

The Managing Director of Loyalty & Cobrand leads Air Group’s award-winning Mileage Plan program. This executive role is responsible for overseeing all aspects of the loyalty P&L including our multi-billion-dollar credit card portfolio. As a people leader, this position leads a diverse cross-functional team and is expected to exercise considerable autonomy and initiative. A strong outcome orientation with a bias-for-action is a must. 

Key Duties

• Responsible for the strategy, development, and management of Mileage Plan. Key duties include creating and executing strategies that drive member acquisition, retention, and program engagement.
• Develop and execute against an agreed strategic vision for Air Group’s loyalty program. Lead teams tasked with the design, implementation, and management of the program.
• Track and deliver to agreed financial metrics. Manage the overall loyalty program budget including responsibility for all marketing spend tied to the program. Ensure compliance with all Bank requirements and internal policies.
• Identify areas to innovate the loyalty program. Define and implement business plans with clear goals, metrics, and P&L projections.
• Oversee the development, implementation, and delivery of the Mileage Plan co-brand credit card.
• Lead execution of the co-brand program including development of products, promotional activities, and marketing efforts.
• Collaborate with key co-brand partners in a highly productive, collaborative way that maximizes results for Air Group. Build long-term relationships that allow Air Group to compete on a national level.
• Monitor and report against the performance of the co-brand credit card with a strong data-orientation that emphasizes results.
• Negotiate terms and agreements with loyalty ecosystem partners. Deeply understand program economics and actively work to deliver outcomes that support the success of Air Group and its partners.
• Establish and report on metrics that measure overall program performance and effectiveness including member-level contributions, channel strategy success, and partner profitability. 
• Actively engage with the team in a supportive way that supports a high-performance culture.
• Identify training needs with a focus on ensuring ongoing skills development. Build a pipeline of talent and make personnel changes as required to deliver against organizational goals.
• Deeply understand the competitive environment. Analyze data and market trends to proactively identify areas of potential improvement and innovation.  

Job-Specific Experience, Education & Skills

Required  

• 10 years of experience in financial services, consulting, loyalty-related disciplines, partnership management, and/or consumer-facing marketing, or related area. 
• 5 years of people leadership experience.
• Bachelor’s degree, or willingness to attain a Bachelor’s degree within six years of start date.
• High EQ/IQ with an ability to leverage teams and to build internal/external alliances.
• Forward thinking mindset with a strong bias for action and a high level of motivation.
• Ability to manage cross-functional teams.
• Strong executive presence with an ability to communicate effectively across all organizational levels.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S. 

Preferred 

• Airline industry experience. 
• Passion for loyalty programs, aviation, guest experience and platform development.
• Experience using Excel, Alteryx and/or Tableau.
• Detail oriented and highly organized, with ability to multi-task and work independently.
• Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external constituencies. 

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Starting Rate

Salary Range

$188,650 - $311,350 / year

Bonus

Salary Details

The pay range and total targe