National Account Manager - Consumer Retail

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here.  TrendMicro.com

Location: Candidate must be located in or near Minneapolis, MN.

Position Summary

Trend Micro is expanding our reach into the consumer marketplace, bringing world-class cybersecurity solutions directly to shoppers through leading retailers. We’re seeking a dynamic National Account Manager to own, grow, and deepen our relationships with top retail partners — including Target, Walmart, Costco, Amazon and similar national and regional chains.

This role will drive our consumer go-to-market strategy, working to secure shelf space (physical and online), build strategic partnerships, and increase Trend Micro’s visibility and sales in the B2C channel.

Responsibilities:

• Identify, develop, and execute sales & marketing plans to expand Trend Micro’s consumer presence in major retail channels.

• Re-engage and grow relationships with large national accounts (Target, Walmart, Costco, Amazon, etc.), negotiating listings, promotions, and co-marketing initiatives.

• Collaborate with internal marketing and product teams to tailor consumer offerings that align with retailer needs and shopper behavior.

• Develop annual account plans with revenue targets and promotional calendars.

• Analyze market and retailer trends, providing actionable insights to guide product placements and strategies.

• Ensure outstanding customer experience and support post-sale, acting as the primary liaison between Trend Micro and retail partners.

Qualifications:

• 5+ years in national retail sales, business development, or account management — ideally in consumer electronics, software, or similar categories.

•  Demonstrated success launching or expanding products into big box retailers, membership clubs, or large national accounts.

•  Strong negotiation skills and experience managing multi-million dollar retail programs.

•  Strategic thinker who’s also hands-on — comfortable building plans and then rolling up sleeves to execute.

• Excellent communication and relationship-building skills with both internal stakeholders and external partners.

•  Familiarity with sell-in & sell-through models, retail marketing, and category management.

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

• Comprehensive medical, dental and vision insurance

• Life insurance

• Short & Long Term Disability 

• Pre-partum, maternity, parental and medical leave

• Mental Health Wellness Program

• Adoption Assistance

• Wellness Incentive

• Pet Insurance

• 401(k) with company match

• Paid Time Off

• 14 Annual Holidays

• Tuition Assistance

• Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates