Regional Chain Sales Manager - North Texas

Regional Chain Sales Manager - North Texas

​ This role will be based in the Dallas/Fort Worth or surrounding area. 

The Regional Chain Sales Manager (CSM) role within Land O’Lakes Foodservice Field Sales is a position that will drive sales execution and target achievement within the Southwest markets (North Texas, OK, NM).The CSM will be responsible for targeted regional restaurant chains 101-500 (as defined by Technomic) and emerging chains 10-19+ units. The CSM will develop and utilize our national broker to drive execution on mutually agreed upon targets. Additionally, the CSM will be responsible for utilizing a cross-functional team for customer resources along with utilization of Salesforce CRM and Power BI for internal reporting and analytics. 

 

New Customer Acquisition 50% 

• Execute against targeted operators to achieve annual sales volume and profit goals 

• Build relationships with key operators in the defined geography 

• Execute mutually agreed upon target list with Broker chain specialists 

• Set up product training (in-person preferred, virtual if necessary) 

• Work with cross-functional team to evaluate new branded opportunities and/or innovation concepts 

• Collaborate with culinary managers to strategically develop and position menu solutions that align with growth objectives

• Provide insights as needed to enable more efficient and effective planning and execution 

 

Existing Customer Retention and Penetration 30% 

• Evaluate operator trade programs and work to maximize mutually equitable partnerships 

• Motivate, train, influence, and hold Broker Chain Specialists accountable for results in assigned geography with support from Land O’Lakes cross-functional team 

• Activate against strategic product assortment to expand our product penetration with assigned operators 

• Collaborate with Region Sales Managers to ensure distribution alignment with operators 

• Collaborate with culinary managers to co-develop differentiated menu solutions that align with operational execution

• Utilize customer and industry data to better understand market conditions and growth potential 

 

Reporting, Analytics, and Admin 20% 

• Utilize Salesforce CRM reporting to capture all pertinent operator feedback and sales updates 

• Collaborate with Analytics team and data systems to analyze business performance and opportunities 

• Sales opportunity management to communicate target updates with internal cross functional team 

• Request and capture culinary support with assigned operators 

• Plan and execute data driven pricing actions with assigned operators 

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