Paid Media Manager (WFH)

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

The Client is a distinguished and reputable jeweler specializing in high-quality diamonds, engagement rings, wedding bands, and fine jewelry. With a strong online presence and a commitment to exceptional craftsmanship and customer service, we are looking for a

talented and experienced Paid Media Manager to elevate our brand's visual identity across all digital platforms and marketing materials. This is an exciting opportunity to play a key role in shaping our brand's aesthetic and driving our online success.

About the Role

We’re seeking a Paid Media Manager with hands-on execution experience to join a growing luxury e-commerce business. This role is not managerial in terms of team leadership — instead, you’ll be deeply involved in planning, launching, optimizing, and tracking paid ad

campaigns across Meta (Facebook & Instagram), Google, and Pinterest.

Work hours: 1:00 - 10:00 PM PH Time (6:00 AM - 3:00 PM UK Time)

Work set-up: Remote

What you’ll do

● Execute and manage paid media campaigns on Google Ads, Meta Ads (Facebook and Instagram), and Pinterest, ensuring that campaigns align with overall business goals.

● Monitor and optimize performance across multiple campaigns, with a focus on improving click-through-rates, conversion rates, and return on ad spend

● Analyze performance data, refine targeting, adjust budgets and bids, and testing ad creatives

● Set up and track online and offline conversions and goals through Google Analytics and the volume of appointment bookings and inquiries

● Conduct regular A/B testing, performance analysis, and continuously optimize campaigns to improve return on investment (ROI)

● Use retargeting platforms like Criteo (if needed) to refine audience targeting

● Collaborate with the Managing Director to align ad strategy with broader business goals

● Work closely with the Head of Design and Branding for content and creative optimization

● Stay agile — adjust campaigns and tactics based on real-time performance and evolving priorities

Requirements

What You Bring

● 5+ years of paid media experience, ideally in e-commerce; experience with luxury e-commerce is a strong advantage

● Advanced experience in:

○ Google Ads

○ Meta Ads (Facebook & Instagram)

○ Google Analytics

● Experience with retargeting tools (e.g., Criteo) is a plus

● Skilled in campaign experimentation, budget management, and ad performance tracking

● Strong analytical mindset with a proven ability to interpret data and make informed decisions

● Comfortable working remotely, independently, and collaboratively

Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.

Hiring Process

We utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.

What You’ll Get

At Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.

• Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience.

• Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.

• Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home.

• Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.